Sr. Marketing Communication Specialist

Job Overview

The Sr. Marketing Communication Specialist drives EdgeEndo’s social media and email marketing strategies. This individual will play a crucial role in enhancing our brand’s online presence, engaging our audience, and executing marketing campaigns that support our business goals.

Key Responsibilities

• Develop and implement a strategic plan for EdgeEndo’s social media presence, driving growth and brand awareness across all relevant channels.

• Create, curate, and consistently publish high-quality content that engages our target audience, builds brand affinity, and strengthens our digital presence.

• Actively engage with EdgeEndo’s online community, fostering connections and creating a welcoming and informative space for followers and customers.

• Identify instances of our products being shared by users across social media and reshare this content to our platforms, showcasing authentic customer experiences.

• Develop and execute email marketing campaigns, including promotional, educational, and nurturing sequences.

• Write compelling email copy and collaborate with designers to create visually appealing templates.

• Segment and personalize email lists for targeted messaging and improved open and conversion rates.

• Optimize email performance through A/B testing, audience segmentation, and deliverability best practices.

• Analytics & Performance Tracking: Monitor and report on metrics to evaluate the effectiveness of content, strategy, and community-building efforts, using insights to refine and optimize future initiatives.

• Cross-functional Collaboration: Work closely with marketing, product, and customer support teams to ensure cohesive messaging and alignment with EdgeEndo’s broader brand goals.

• Other duties as assigned

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Specific Knowledge and Skills

• Experience leading social media and email campaigns that drive eCommerce sales

• Expert level understanding of core social media channels, including Facebook, Instagram, and LinkedIn, as well as a deep understanding of platforms targeting B2B professionals in the healthcare space

• Significant experience growing social channels and profiles with follower’s representative of the target customer base

• Experience with social media publishing platforms (e.g., HubSpot, Sprinklr, Sprout, or similar)

• Experience with email marketing platforms (e.g., HubSpot, Mailchimp, Marketo, or similar)

• Experience working within the healthcare industry

• Broad and wide range of professional and managerial skills with a full understanding of industry practices and company policies and procedures

• Use skills to lead teams to achieve company goals in creative and effective ways

• Communicate effectively with senior management and key stakeholders

• Ability to Influence, build relationships, navigate politics and manage conflicts

• Understand, interpret and act on financial information that contributes to business profitability

• Ability to plan and manage successful projects, manage risks, costs, time and project teams

GENERAL SKILLS & COMPETENCIES:

• Full understanding of industry practices and company policies and procedures

• Excellent planning/ organizational skills

• Excellent analysis and problem-solving skills

• Excellent writing and communication skills

• Excellent conflict resolution skills

• Excellent decision-making skills

• Excellent Interpersonal skills

• Work independently; receive minimal guidance

• Professional maturity in delivering difficult messages in a professional and empathetic manner

• Excellent negotiating skills

• Able to contribute to moderately complex aspects of a project

• Use skills to resolve complex issues in effective ways

• Act as a resource for colleagues; may direct the work of other staff members

• Ability to manage a budget

• Good financial skills

Supervisory Responsibility:

This position has no supervisory responsibilities.

Work Environment/Physical Demands:

This is a remote position. This role routinely uses equipment such as laptops and cellular phones. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sit, stand; walk; use hands to finger, handle or feel; and reach with hands and arms.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Travel Requirements:

This position requires travel up to 20%

Required Education and Experience:

• Bachelor’s degree or global equivalent in communications, marketing, public relations or a related discipline.

• 4-5 years of experience leading B2B social media strategy supporting both brand and growth initiatives

The posted range for this position is $62,305 to $97,352 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including education, prior experience, training, current skills, certifications, location/labor market, internal equity, etc.​

​This position is eligible for a bonus not reflected in the posted range.​

Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan, PTO , Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, and Volunteer Opportunities.

*Benefits may vary by location or status.