Manager, Digital Marketing

Job Overview:

The Manager, Digital Marketing, is responsible for developing and executing a comprehensive digital strategy focused on enhancing the customer experience across EdgeEndo’s eCommerce platforms. This role involves designing and implementing initiatives to drive online sales growth and expand market share for products and services.

Key Responsibilities:

• Develop and execute digital marketing campaigns across multiple channels, including paid search, display, social media, programmatic, email, and SEO.

• Align digital strategy with overall marketing objectives to drive brand awareness, lead generation, and customer engagement.

• Oversee the company's website and e-commerce platform, ensuring an optimized user experience, conversion rate optimization (CRO), and SEO best practices.

• Monitor website analytics and lead improvements to drive online sales and engagement.

• Manage digital advertising campaigns (Google Ads, LinkedIn Ads, Meta, etc.) to maximize return on ad spend (ROAS).

• Optimize ad targeting, messaging, and creatives based on performance data.

• Manage email marketing strategies, including segmentation, personalization, and automation workflows.

• Leverage marketing automation tools (e.g., HubSpot) to nurture leads and improve customer retention.

• Track and analyze digital marketing performance metrics, providing insights and recommendations for continuous improvement.

• Develop reports on campaign performance, website traffic, customer behavior, and ROI.

• Lead social media efforts to enhance brand engagement and audience growth. • Collaborate with the Brand team to develop compelling digital content.

• Implement SEO best practices, including keyword research, on-page optimization, and link-building strategies.

• Ensure content is optimized for search visibility and organic traffic growth.

• Work closely with Product Management, Sales, and Customer Care teams to ensure digital marketing aligns with business goals.

• Support campaign launches, product promotions, and company initiatives through digital channels.

• Manage the digital marketing budget, allocating spend across paid media, tools, and resources effectively.

• Oversee relationships with digital agencies, freelancers, and technology vendors.

• Stay updated on digital marketing trends, competitor strategies, and emerging technologies.

• Identify new opportunities to enhance digital presence and competitive positioning.

• Participate in special projects and performs other duties as assigned.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Specific Knowledge and Skills:,

• Strong ability to work with cross functional teams, including Brand, Sales, and Marketing to create targeted, personalized digital campaigns.

• Ability to create and execute a comprehensive digital strategy aimed at enhancing awareness nurturing leads and achieving conversion goals across various digital channels.

• Expertise in building and optimizing digital marketing analytics dashboards, enabling effective tracking, analysis, and optimization of Sem/SEO customer conversion, website engagement and social engagement.

• Competency in supporting content creation efforts to drive demand generation and increase customer purchasing

• Experience in managing external agencies, ensuring the effective execution of digital tactics and strategies.

• Skilled in optimizing website performance, focusing on user experience and key web performance metrics.

• Experience utilizing third-party audience providers to augment CRM efforts to power targeted digital advertising campaigns.

General Skills and Competencies:

• Strong management and leadership skills and ability to attract, retain, motivate, develop and mentor team members for high performance

• Outstanding verbal and written communication skills and ability to resolve disputes effectively

• Excellent presentation and public speaking skills

• Excellent independent decision making, analysis and problem solving skills

• Understand and act on financial information that contributes to business profitability

• Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility

• Lead team(s) to achieve company goals in creative and effective ways

• Excellent planning and organizational skills and techniques

• Communicate effectively with senior management

• Good negotiating skills and ability to effectively manage outsourced relationships

• Ability to influence, build relationships, understand organizational complexities and manage conflict

• Broad professional and managerial skills with a good understanding of industry practices and company policies and procedures

• Ability to lead virtual teams

Supervisory Responsibility:

Provide immediate supervision to support level staff typically performing continuous routine activities and assign tasks, check work at frequent intervals and maintain schedules. Portion of time normally spent performing individual tasks related to the sub-unit.

Work Environment/Physical Demands:

This is a remote position. This role routinely uses equipment such as laptops and cellular phones. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sit, stand; walk; use hands to finger, handle or feel; and reach with hands and arms.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Travel Requirements:

Travel typically less than 10%

Required Education and Experience:

• Bachelor’s Degree in a related field (Marketing, Business, Advertising, Communications, Art, Social Science). Master's degree or global equivalent a plus.

• Typically 10 or more years of increasing responsibility and complexity in terms of any applicable professional experience; 1 or more years of management experience. 5+ years of experience leading B2B digital marketing strategy supporting both brand and growth initiatives

The posted range for this position is $97,909 to $152,984 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including education, prior experience, training, current skills, certifications, location/labor market, internal equity, etc.

This position is eligible for a bonus not reflected in the posted range.

Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO , Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.

AAP/EEO Statement:

EdgeEndo is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.