Sr Product Marketing Manager

Location: Remote (US based)

Reports to: CMO

About Edge

Edge is transforming how healthcare and insurance groups access global talent to meet their staffing needs. Our platform makes hiring remote professionals simpler, faster, and more compliant than hiring locally—while reducing costs and improving outcomes.

As we prepare for the next phase of growth and deepen our market presence, we’re hiring a Senior Product Marketing Manager (PMM) to lead the next chapter of brand impact, customer insight, and go-to-market precision.

About the Role

The Senior PMM will shape how Edge is positioned in the market, how we tell our story, and how we scale our brand and go-to-market programs. You’ll lead a team spanning content, customer marketing, and communications, while partnering closely with Sales, Product, and Talent to build a cohesive customer journey and fuel business growth.

This is a strategic and hands-on leadership role—ideal for a PMM who can translate customer insights into narrative clarity, commercial strategy, and market impact.

Key Responsibilities

Positioning & Messaging

• Develop a differentiated, segment-specific value proposition across medical, dental, and insurance verticals
• Define and refine Ideal Customer Profiles (ICPs) and decision-maker personas
• Lead customer research and competitive analysis to uncover insights and inform messaging
• Own the brand narrative and ensure consistency across all internal and external channels

Go-to-Market Strategy

• Lead the planning and execution of product/service launches in collaboration with cross-functional teams
• Align and optimize messaging across PR, social, content marketing, referral programs, and sales enablement
• Build sales and customer success materials that support adoption, upsell, and retention
• Drive prioritization of markets, segments, and campaigns based on data-backed opportunity sizing

Thought Leadership & Content Oversight

• Guide the creation of long-form content (via internal or external writers) and thought leadership initiatives
• Manage agency and contractor relationships, including PR, social media and/or thought leadership content
• Shape editorial strategy for customer marketing, including testimonials, case studies, and customer stories
• Amplify Edge’s voice through industry partnerships, analyst relations, and earned media

Data, Insights & Performance

• Define and track KPIs tied to product marketing performance, in collaboration with Business Intelligence
• Partner with Product and RevOps to surface insights that influence roadmap and growth bets
• Leverage AI and marketing tools (e.g., SEMRush, GA, Qualtrics) to uncover trends, drive optimization, and improve productivity

Team Leadership

• Lead and mentor a team spanning content strategy, customer marketing, and communications
• Foster a high-performance culture of curiosity, accountability, and continuous improvement
• Set clear goals and establish repeatable processes to scale product marketing excellence

You’ll Thrive in This Role If You Have:

• 5 – 7+ years of B2B product marketing experience, ideally in tech-enabled services, marketplaces, or regulated industries
• Experience leading teams or driving cross-functional GTM initiatives with measurable business impact
• Proven ability to develop positioning and messaging frameworks rooted in customer insight
• Strong research capabilities—qualitative and quantitative, including surveys, interviews, and win/loss analysis
• Working knowledge of tools like SEMRush, Qualtrics, SurveyMonkey, Clozd, GA, and CRM platforms
• Excellent writing and storytelling skills, with the ability to distill complexity into clarity
• A data-driven mindset with strong analytical instincts
• Entrepreneurial energy with the ability to flex between strategic planning and tactical execution
• A global, collaborative mindset comfortable with remote-first environments and cross-time-zone coordination

Why Join Edge?

• Join a mission-driven team shaping the future of global healthcare staffing
• Drive the evolution of a high-growth brand with meaningful social impact
• Work with a global, ambitious, and supportive team
• Play a central role in scaling one of the most innovative companies at the intersection of care and talent