Digital & Performance Marketing Specialist to assist the marketing department with various programs and initiatives. Top candidates will possess excellent communication and time management skills and meticulous attention to detail.

What You'll Do:

Campaign Development: Develop and execute performance marketing strategies across multiple channels inclusive of email, ads, and our website

Campaign Optimization: Assist in optimizing these channels to improve campaign outcomes

Performance Marketing: Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, and other digital platforms to drive qualified leads and maximize ROI

Conversion Rate Optimization: Monitor and analyze landing page performance, A/B test creative assets, ad copy, and campaign targeting to improve conversion rates

Budget Management: Track and manage performance marketing budgets, ensuring efficient allocation across channels and campaigns

Analytics and Reporting: Create regular reporting showcasing campaign performance, insights and recommendations, including detailed performance marketing metrics such as CPL, CPA, ROAS, and attribution analysis

Advanced Reporting: Build comprehensive dashboards and reports that track the full customer journey from initial touchpoint through conversion, providing actionable insights to stakeholders

Data Analysis: Conduct deep-dive analysis on campaign performance data to identify trends, opportunities, and areas for improvement across all marketing channels

Trends and Best Practices: Stay updated on digital marketing trends, tools and best practices

Collaborate with the marketing team to align digital campaigns with our brand and business goals

Contribute to a positive and collaborative environment that encourages information sharing, team-based success, and a strong focus on results

Protect the security and privacy of edelkrone and its customers

Who You Are:

2-5 years of experience in marketing with demonstrated experience in performance marketing and paid advertising

Proven track record of managing and optimizing paid campaigns with measurable results

Strong analytical skills with experience using analytics platforms (Google Analytics, platform-specific reporting tools, etc.)

Proficiency in creating reports and dashboards that clearly communicate performance metrics and ROI to various stakeholders

Highly adaptable to changing priorities

Comfortable presenting campaign performance data and insights to cross-functional teams and senior leadership

Possess strong skills in performance marketing strategies as well as the ability to analyze data and make recommendations to improve campaign performance

Strong organizational and project management skills as well as the ability to prioritize tasks effectively in a deadline-driven environment

Excellent interpersonal skills and the ability to collaborate with cross-functional teams

Nice-to-Haves:

Filmmaking industry experience, with preference given to camera equipment industry knowledge

Familiarity with B2C sales funnels and the ability to map content to the customer journey

Google Ads and/or Facebook Blueprint certifications

Job Type: Full-time

Experience: