E-Commerce and Digital Marketing Director

E-Commerce and Digital Marketing Director

Full-Time, Remote

Edcetera is seeking an E-Commerce and Digital Marketing Director to join our Marketing Operations team. This role owns the end-to-end digital commerce infrastructure across our portfolio, with direct responsibility for e-commerce platforms, conversion optimization, and marketing data integrity.

This is a highly technical, execution-focused role requiring deep familiarity with e-commerce systems, tracking architecture, and cross-platform integrations. The ideal candidate is a multifaceted digital operator with experience planning, analyzing, and optimizing user experiences to drive measurable improvements in conversion, revenue, and customer acquisition.

You will play a critical role in platform migrations, web experience optimization, and ensuring accuracy and consistency across GA4, GTM, CRM, and e-commerce systems. This role sits at the intersection of marketing, product, and engineering, translating business requirements into scalable, high-performing digital experiences.

Key Responsibilities

E-Commerce Management & Optimization

• Own administration and optimization of e-commerce platforms (BigCommerce and related systems), including product catalog, pricing logic, promotions, and availability
• Manage the full conversion funnel from product discovery through checkout, identifying friction points and optimizing for CVR, AOV, and revenue
• Monitor and reduce cart abandonment through UX improvements, pricing strategy, and funnel optimization
• Maintain product taxonomy, catalog structure, and site architecture to support scalability and performance
• Diagnose and resolve issues impacting site performance, revenue leakage, and user experience
• Own BigCommerce management and expertise
• Co-lead QA processes including functional testing, regression testing, and validation of front-end and back-end systems
• Document system architecture, workflows, dependencies, and migration processes

Web & Front-End Technical Support

• Partner with development teams to execute site updates, landing pages, and front-end enhancements
• Translate marketing and business requirements into technical specifications and implementation plans
• Troubleshoot bugs, site errors, and performance issues across environments
• Support ongoing CRO initiatives through UX/UI improvements and testing

Marketing Technology & Tracking Infrastructure

• Own implementation and governance of marketing tech stack including HubSpot, GA4, and Google Tag Manager (GTM)
• Design and maintain event tracking frameworks including data layers, tag configurations, triggers, and variables
• Ensure accurate tracking of user behavior, conversion events, revenue attribution, and campaign performance
• Validate tracking integrity across platforms, releases, and campaigns; identify and resolve discrepancies
• Maintain documentation of tracking architecture, taxonomy, and data flows across systems
• Ensure seamless integration between CRM, e-commerce platforms, and analytics tools

Campaign & Promotion Support

• Operationalize campaign launches by implementing pricing, promotions, discount logic, and landing page updates
• Ensure alignment between campaign strategy and on-site execution across all digital properties
• Validate promotional functionality, including coupon logic, subscription configurations, and product eligibility

Compliance & Accuracy

• Ensure all product listings, pricing, and promotional content align with licensing boards, accrediting bodies, and regulatory requirements
• Maintain audit-ready documentation of product, pricing, and promotional changes
• Partner with compliance and product teams to validate course information and disclosures

Performance & Optimization

• Track and analyze key performance metrics including conversion rate, AOV, and revenue
• Support A/B testing across pricing, promotions, and user experience
• Provide insights and recommendations to improve performance and efficiency

Skills and Qualifications

• Bachelor’s degree in Marketing, Business, E-Commerce, or a related field
• 6-8 years of experience in e-commerce, digital operations, or marketing operations
• Experience managing multi-site e-commerce ecosystems (10+ sites preferred)
• Proven success improving conversion rates and revenue through UX and funnel optimization
• Experience leading or supporting large-scale platform migrations
• Strong proficiency in GA4, GTM (including data layer implementation), and CRM integrations
• Familiarity with BigCommerce or similar e-commerce platforms
• Experience building marketing dashboards and establishing KPI frameworks
• Strong QA, troubleshooting, and systems documentation experience
• Comfortable operating in a fast-paced, cross-functional environment with high ownership

Compensation

• Salary starting at $120,000, commensurate with experience
• Benefits package, including Medical, Prescription, Dental, and Vision
• 401k with company match
• Work-life balance and flexible schedule options
• Vacation, sick time, and paid holidays, including your birthday
• Opportunities for professional growth and development
• Collaborative and supportive work environment

Company Overview

Edcetera provides continuing education, pre-licensing courses, and exam prep for licensed professionals. We are dedicated to our customer’s career success and committed to providing exceptional customer service. Our team continuously updates course content to bring accurate and up-to-date information.

We are people from a variety of backgrounds working together to solve big problems. We strive to promote a community of belonging and innovation.

Edcetera takes pride in providing a diverse environment and does not discriminate in employment practices for any legally protected status.

Interested?

If you meet the above qualifications and are excited about the opportunity, we encourage you to apply.