Digital Marketing Manager (Paid Social & Device Partnerships)

Digital Marketing Manager (Paid Social & Device Partnerships)

Role Overview

We are seeking a results-driven Digital Marketing Manager to lead cross-platform awareness and performance initiatives across Paid Social and 3rd Party (3P) Device ecosystems. This hybrid role requires strong hands-on execution in social media advertising combined with strategic oversight of device-based advertising programs including smart TVs, gaming consoles, and connected TV ecosystems.

You will own the full campaign lifecycle—from media planning and execution to attribution analysis using MMP tools—ensuring cohesive, data-driven marketing across multiple digital environments.

Key Responsibilities

1. Paid Social Execution (Hands-on)

• Lead end-to-end planning, execution, and optimization of paid social campaigns
• Manage performance and awareness campaigns across:
• Meta (Facebook & Instagram)
• TikTok
• Snapchat
• YouTube
• Build and manage campaign structures, audiences, creative testing, and optimization strategies
• Ensure efficient budget pacing and delivery against awareness KPIs

2. 3rd Party Device Management (Strategic Oversight)

• Oversee cross-platform advertising programs across connected device ecosystems, including:
• Samsung Ads ecosystem
• Roku platform
• Xbox advertising environment
• PlayStation Network (Sony Interactive Entertainment ecosystem)
• Smart TV ecosystems (LG, Vizio)
• Gaming & immersive platforms such as Roblox
• Translate device ecosystem opportunities into scalable awareness strategies
• Coordinate with partners and internal teams for campaign execution and reporting

3. Measurement & Analytics

• Own attribution tracking and performance measurement using Mobile Measurement Platforms (MMPs)
• Work with tools such as:
• Singular
• AppsFlyer
• Adjust
• Analyze post-install events, deep-linking performance, and user journey data
• Identify and mitigate fraud risks in campaign performance
• Translate raw data into actionable insights and executive-level reporting

4. Programmatic Integration

• Collaborate with programmatic teams to ensure integrated media execution
• Align Paid Social and Device campaigns with broader programmatic strategy
• Contribute to omnichannel planning across CTV, display, and emerging media environments

5. Media Planning & Strategy

• Develop comprehensive media plans and budget allocations aligned with awareness KPIs
• Provide strategic rationale for channel selection (e.g., Roku vs YouTube vs Meta)
• Continuously refine channel mix based on performance and audience insights
• Support leadership in forecasting and campaign investment decisions

Required Skills & Qualifications

• 4–6 years of experience in Paid Social media buying and campaign management
• Proven hands-on expertise managing significant budgets across Meta, TikTok, Snapchat, and YouTube
• Strong understanding of Connected TV (CTV), gaming ecosystems, and device-based advertising
• Experience working with MMP platforms such as Singular, AppsFlyer, or Adjust
• Solid knowledge of:
• Attribution modeling
• Deep linking
• Post-install event tracking
• Fraud detection and prevention
• Strong analytical mindset with the ability to translate data into strategic insights
• Ability to balance executional detail with high-level media strategy
• Excellent communication skills for presenting insights to senior stakeholders

Preferred Qualifications

• Experience in cross-channel awareness campaigns (Paid Social + CTV + Programmatic)
• Familiarity with gaming, streaming, or subscription-based digital products
• Exposure to multi-market or global campaign management