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ECLARO
ECLARO

Sales Marketing Analyst

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

N/A

Tech stacks

Support
Marketing strategies
Data
+15

Permanent role
8 days ago
Apply now

Role Title: Go To Market Analyst

ECLARO: A quick Summary

ECLARO is an award-winning professional services firm headquartered in New York City and operating in the U.S., Canada, UK, Ireland, Australia and the Philippines. We are dedicated to a singular purpose: providing the Right People to meet every client's needs and solve business challenges through strategic staffing, permanent placement, custom outsourcing & offshoring. Utilizing our proprietary TRINIT-E® Service Maturity Model, we help clients implement programs to promote innovation, automation and process improvement.

About the Role:

We are seeking a data-driven and strategic GTM Analyst to support our ambitious growth targets, including 20% YoY expansion across specialty insurance programs. This cross-functional role will align Sales, Marketing, Underwriting, and RevOps by delivering actionable insights that fuel territory planning, campaign targeting, pipeline optimization, and broker engagement.

Key Responsibilities:

Territory Intelligence

• Analyze submission and lead velocity across geographies, programs, business types, and broker tiers.

• Identify whitespace opportunities and market penetration gaps.

Campaign Targeting

• Collaborate with Marketing to provide segment and persona data.

• Prioritize outreach efforts based on historical performance and modeled potential.

Reporting and Analytics

• Own Impression-to-Order reporting and up-funnel analytics.

• Ensure data hygiene across systems for reliable insight delivery.

• Support downstream Order-to-Cash analysis when needed.

Performance Metrics & Pipeline Health

• Define and maintain KPIs by territory, program, and producer.

• Develop dashboards to monitor early-stage deal slippage and quota attainment risk.

Lead Routing Optimization

• Ensure high-fit leads are routed to the most appropriate Client teammates.

• Optimize engagement strategy using Salesforce Sales Engagement or similar tools.

Submission Quality Scoring

• Analyze submission patterns to predict underwriting success and reduce friction.

• Identify characteristics of high-likelihood submissions.

Sales and Marketing Application Support

• Serve as business-oriented technical execution support for core platforms (SFDC, Hubspot) and ancillary tools, such as UserGems, 6sense, Outreach, Clay, etc.

• Support the VP of RevOps in identifying capability gaps and overlaps in the RevOps tech stack.

Broker Enablement

• Support targeted broker outreach and service strategies.

• Monitor broker activity and satisfaction metrics.

Required Qualifications:

• 3–5 years of experience in a GTM, Business Intelligence, Revenue Operations, or related analyst role.

• Administrator proficiency in Salesforce and Hubspot

• Advanced capabilities in SQL, Power BI, and Excel.

• Experience with marketing intent tools (e.g., 6sense), dialers, and broker enablement platforms.

• Strong analytical, presentation, and storytelling skills.

• Proven ability to collaborate cross-functionally in a matrixed environment.

Preferred Qualifications

• Background in insurance, MGA, or financial services.

• Familiarity with program administration and broker-driven distribution models.

• Experience with submission quality scoring or underwriting support.

About ECLARO

👥501-1000
📍New York
🔗Website
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