ECI empowers small and medium-sized businesses to better compete and grow by providing industry expertise and purpose-built solutions that make doing business easier. Our portfolio of ERPs and other business applications support a variety of industries, including manufacturing, residential construction, distribution, field service, and building supplies.

We are seeking a results-driven Product Marketing Manager, to help lead our GTM and positioning strategy for several of ECI’s industry-specific business applications. This position is a highly strategic and impactful role for the company, responsible for building an effective growth strategy for driving both new software sales and expansion opportunities within our customer base. As the go-to-market leader, s/he will define our products and services' value propositions and build the messaging and positioning that guide marketing campaigns and pipeline generation initiatives.

This role will also arm the sales organization with the knowledge and tools needed to improve pipeline conversion and win/loss ratios, delivering targeted sales plays and enablement, competitive intelligence, and clear product differentiation.

This position will have a heavy focus on ECI’s strategic positioning and storytelling, cross-functional alignment, portfolio management and prioritization. The candidate will be required to establish a meaningful level of business understanding and industry domain expertise, our target markets, and ideal customer profile(s). This person will think strategically while also driving execution and managing team deliverables.

Responsibilities

Build a coherent product and industry marketing GTM strategy
Create the product and industry messaging frameworks
Define and build buyer personas
Coordinate cross functionality to prioritize and execute go-to-market initiatives
Deliver campaigns messaging, strategy, and offers strategy
Develop sales tools, playbooks, and sales enablement programs
Develop product-centric, customer-facing assets (e.g., pitch decks, brochures, product tours, ROI calculators, etc.)
Develop compelling product and industry web content
Develop competitive positioning for product(s), including battlecards, win/loss analysis
Guide customer advocacy and customer use cases to validate our messaging
Plan and manage product launches and all internal and external communications

Requirements

Degree in marketing or business, or comparable education/experience
5+ years product marketing experience for a B2B software company
Experienced with B2B sales, SaaS/Cloud software
Ideal candidate has experience with ERP applications, and/or relevant industry domain expertise
Compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects
Experience collaborating with cross-functional teams such as sales, product management, demand gen, customer marketing, creative, PR
Ability to prioritize projects effectively, juggling multiple projects with tight deadlines
Strong interpersonal, communication, content writing, and presentation skills
Experience with sales enablement tools, competitive analysis tools
Growth, data-driven, and performance-driven mindset
Pragmatic Institute certification and/or MBA desirable