Assistant Director, Product Marketing

Job ID: B-26146

Job Title: Assistant Director, Product Marketing

Onsite: Mumbai, Andheri

EC-Council is the world’s largest cyber security technical certification body and the author of the Adopt.Defend.Govern (ADG) AI Governance Framework. We operate in 145 countries and are proud to have trained and certified over 400,000 information security professionals globally and advanced the cyber security readiness of countless organizations worldwide.

www.eccouncil.org

Position Overview

As Assistant Director, Product Marketing you will be a player-coach, leading a small but mighty product marketing team and supporting a broad range of product and GTM activities, including:

• Product positioning and user segmentation
• Website user experience (UX) and conversion rate optimization (CRO)
• Manage GTM playbooks, including cross-channel messaging and collateral
• Act as primary business partner to our engineering and IT teams, including creation scope and requirements documents
• Refine and maintain brand identity and voice, across various channels and market segments
• Operate in an agile fashion based on a deep understanding of our learners, stakeholders and key business metrics

This is a high visibility, high impact role that will interact with all levels of EC-Council leadership. The right person is naturally customer centric and thrives in a fast- paced environment that requires strong technical and business judgment and excellent communication skills. This role is for someone with a proven ability to execute both strategically and tactically.

Responsibilities

• Within Marketing, collaborate with all the other teams, including: Content, CRM, SEO, Paid channel, social, events, B2B and others
• Across the organization, collaborate with Product (curriculum), PMO, technology, sales and other business units
• Represent Web Platforms in governance and architectural decisions related to the user experience
• Develop and propagate project management and tracking tools and methodologies that result in higher operational efficiency and faster implementation times
• Deliver clear, well-supported product recommendations and strategic direction
• Track record of managing ambiguous, multi-stakeholder roadmaps from vision through GA.
• Excellent written and verbal communication; can distill complex platform trade-offs for both technical and executive audiences.
• Familiarity with UI/UX best practices, usability testing, and interpreting user research to inform roadmap decisions and feature development
• Track record of building positive working relationships with engineering, UX design and teams outside of product development
• Passion for getting things done (and for things you haven't done, you are naturally curious, driven to learn, and unafraid to ask for help)
• Strong customer empathy and a curiosity-driven approach to learning their needs.

Requirements

• Track record of building products with strong revenue and market-share growth
• Deep understanding of product marketing, including creation of user personas and messaging that focuses on user benefits, not product features
• 7+ years of product marketing experience for a global user base, including customers in the United States
• 3+ years of team leadership experience
• Technical fluency, including 2+ years of technical (software development, field sales engineering, IT, other related) experience
• Fluent in English – both spoken and written
• A proven leader who can collaborate across every functional area
• Experience with the latest LLM’s and agentic AI, and their applications across the marketing stack
• Expert knowledge of web all analytics tools (Google Analytics, WebTrends etc.)
• BSc & MBA

Additional Information

EC-Council is an equal opportunity workplace and an affirmative action employer. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We do not discriminate based on these or any other characteristics protected by applicable laws or regulations in the locations where we operate

EC-Council is dedicated to working with and providing reasonable accommodations to individuals with disabilities. If you have a medical condition or disability that limits your ability to complete any part of the application process and require reasonable accommodation, please contact us at ecchr@eccouncil.org and let us know how we can assist.

To be eligible for this position, candidates must be able to provide proof that they are either a citizen of the country or have legal authorization to work in the country where the position is posted and are currently residing there. EC-Council does not offer employment to ineligible candidates and reserves the right to revoke employment in case the candidate loses the authorization to work.

If, as part of the recruitment process, you are required to complete or submit any form of work, project, case study, or assignment, please note that such material will be considered the exclusive property of EC-Council. By submitting such work, you acknowledge that EC-Council retains all rights, title, and interest in the submitted content, including any intellectual property contained therein.

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