Marketing Specialist

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Job Title: Marketing Specialist

Company: WHI Solutions, Inc.

About Us: WHI Solutions is a dynamic and innovative company specializing in automotive and heavy-duty part's ecommerce. We are committed to delivering top-quality products/services and exceptional customer experiences. Our team is passionate about driving growth and building brand awareness, and we are seeking a hard-working Marketing Specialist to join us in our mission.

Job Summary

The Marketing Specialist will play a crucial role in developing and implementing marketing strategies to enhance brand awareness, drive customer engagement, and increase sales. This position requires a creative and analytical mindset to execute marketing campaigns across various channels, including digital, social media, email, and traditional media.

Key Responsibilities

• Campaign Development: Collaborate with the marketing team to plan and execute marketing campaigns that align with company objectives and target audience.
• Content Creation: Develop engaging content for various marketing channels, including blog posts, social media, email newsletters, and website updates.
• Market Research: Conduct research to identify market trends, customer needs, and competitive analysis to inform marketing strategies.
• Digital Marketing: Manage and optimize digital marketing efforts, including SEO, PPC, social media advertising, and email marketing.
• Analytics and Reporting: Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.
• Brand Management: Ensure consistent brand messaging and visual identity across all marketing materials and channels.
• Event Coordination: Assist in organizing and promoting company events, trade shows, and product launches.
• Collaboration: Work closely with cross-functional teams, including sales, product development, and design, to ensure cohesive marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience in a marketing role, preferably in a similar industry.
• Strong understanding of digital marketing strategies and tools.
• Excellent written and verbal communication skills.
• Proficiency in marketing software and tools, such as Google Analytics, SEO tools, and social media platforms.
• Creative thinking and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong organizational skills and attention to detail.

Preferred Qualifications

• Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.
• Familiarity with CRM systems and marketing automation tools.
• Knowledge of current marketing trends and best practices.

Working Conditions

• Full-time position, with occasional travel for events and meetings.
• Office environment with the possibility of remote work options.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Retirement savings plan with company matching.
• Generous paid time off and holiday schedule.
• Opportunities for professional development and career advancement.
• A vibrant and inclusive company culture.

WHI Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

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