Performance Marketing Manager – Paid Traffic- Freelance or agency

Job Description

Your Responsibilities

• Manage, optimize, and scale paid campaigns on Meta, Google Ads, and other relevant channels

• Develop a full-funnel strategy: TOFU brand ads, MOFU destination-driven ads, and BOFU retargeting

• Continuously analyze performance, A/B test creatives, and improve conversion metrics

• Collaborate with our creative and content teams to brief and iterate on ad creatives (UGC, video, banners)

• Own reporting: budget tracking, ROAS, CPA and growth insights

• Identify and test new paid media opportunities (TikTok, Pinterest, YouTube, etc.)

Qualifications

You Are…

• A data-driven marketer with hands-on experience in managing paid traffic at performance-focused startups or marketplaces

• Comfortable with both strategy and execution – from campaign planning to daily optimization

• Confident in tools like Meta Ads Manager, Google Ads, GA4

• Fluent in English, self-starting, and flexible in a fast-paced environment

• Passionate about food, travel, or both!

Additional Information

• Start: ASAP
• Freelance collaboration
• Possibility to work in full remote