Marketing Commercialization & Demand Generation Lead

Eaton’s ES GEIS CHD division is currently seeking a Marketing Commercialization & Demand Generation Lead. This is a remote opportunity for candidates currently residing within the United States. Relocation is not provided.

The expected annual salary range for this role is $86000 - $126000 a year. Please note the salary information shown is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

What You’ll Do

The Marketing Commercialization and Demand Generation Lead role helps lead commercialization, content development, and digital media projects that support product launches and other key business initiatives. The position combines a keen understanding of marketing strategies and tools with industry knowledge and business fundamentals to translate direction from marketing leadership and key stakeholders into high-quality, on-brand deliverables. In collaboration with a team of digital and graphics specialists, this role helps coordinate project execution and workflow while remaining hands-on with content development as needed. It requires a creative and analytical mindset, along with the ability to partner cross-functionally with engineering, sales, product line managers, vendors, and other internal teams.

In This Role You Will

Project Management & Commercialization

• Lead commercialization projects supporting new product launches and key business initiatives, from planning through launch and optimization.
• Leverage marketing planning documents and stakeholder inputs to define scope, timing, and deliverables across pre-launch, launch, and post-launch phases.
• Ensure alignment on timelines and deliverables by creating projects, assigning tasks, and following up with stakeholders using Eaton’s preferred project management software.
• Maintain marketing calendars, communicate project status and milestones, and coordinate with external vendors to support delivery.
• Pull reports from various platforms for regular performance and budget review
• Content Development
• Translate marketing strategy, product positioning, and business objectives into clear creative direction for content and campaigns.
• Guide digital and graphic specialists to ensure content aligns with approved messaging, priorities, and brand standards.
• Contribute directly to content development as needed across digital and print channels, including web pages, videos, newsletters, social media, brochures, catalogs, and others.
• Partner with engineering, product line managers, and sales teams to gather initial input and feedback throughout the development process.
• Apply brand standards, industry trends, and best practices to inform content direction and execution.

Operational & Team Support

• Support continuous improvement of marketing processes, tools, and workflows to improve efficiency and consistency.
• Assist with coordination of shared resources, vendors, and project inputs as needed to support team delivery.
• Other duties as assigned.

Qualifications

Basic (Required) Qualifications:

• Bachelor’s degree from an accredited institution.
• Minimum five (5) years of marketing experience.
• Minimum one (1) year experience leading product launches or commercialization efforts from concept to delivery.
• Minimum one (1) year experience with task-based project management software (e.g. Adobe Workfront, Asana, Wrike, etc.).
• Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1, H-1B, H-1B cap registration, O-1, E-3, TN status, 1-485 job profitability, etc.

Preferred Qualifications

• Master’s degree in Marketing, Communications or a related field.
• 2+ years of experience in B2B marketing or creative leadership in a technical or manufacturing environment.
• Proficiency in Adobe InDesign with examples of previous work.
• Proficiency in Adobe Premiere Pro and/or After Effects with examples of previous work
• Proficiency in Adobe Illustrator and Photoshop with examples of previous work
• Photography and videography script writing, production and editing experience.
• 3D image creation and/or rendering experience.
• Familiarity with AI tools
• Experience with paid media platforms and reporting (Google, Meta, LinkedIn, etc.)

The application window for this position is anticipated to close on 3/25/2026.

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Eaton believes in second chance employment. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws.

You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Eaton is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.

To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number.

We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.