Growth Marketing Specialist (Based in Indonesia)

About EasyMate

EasyMate.ai helps small and medium-sized businesses use AI to automate customer-facing operations, from capturing leads to answering questions, following up, supporting customers, and growing revenue.

EasyMate is built for non-technical business owners who do not have large teams, expensive software systems, or technical expertise. EasyMate configures the right AI assistants and solutions for SMB owners based on their business problems. They don't have to learn AI.

The Role

We are looking for a Growth Marketing Specialist to own the entire demand side of the business - everything from "who do we target" to "they paid." You are a hands-on data-driven operator, not a manager or strategist: you'll personally build the lists, send the emails, work the replies, and optimize the funnel.

Working directly with the founder and GTM engineers, you will execute and optimize the campaigns that drive our growth. You’ll be expected to move fast, test aggressively, and iterate based on what the data tells us. No corporate fluff, just pure growth.

What You'll Own

• Targeting: Build and qualify prospect lists that fit our ICP (revenue-generating small-to-medium businesses). Experienced with tools like Clay, Apollo, LinkedIn, niche data sources and SEMrush/SpyFu.
• Outbound Mastery: Launch and manage cold email sequences with "invisible" personalization copy so natural that a U.S. lead would never guess it was automated. Run the cold-email campaign end to end - write and test the messaging, manage sending domains/inboxes and deliverability (SPF/DKIM/DMARC, warmup, volume).
• Follow-up & conversion: Work every reply fast, send the checkout link, remove friction, get them to paid.
• Growth Lab: Run continuous A/B tests on subject lines, hooks, and CTAs to drive conversions.
• Funnel Optimization: Analyze campaign performance via GA4 and outbound dashboards to identify and fix leaks in the funnel. Track the full funnel (demos sent → clicked → replied → paid), report weekly, and double down on what converts.
• Collaborative Iteration: Work with the founder and GTM engineer to update landing pages and funnels based on real-time market feedback.
• Channel testing: Once outbound works, run cheap tests on the next channels (communities, partnerships, referral).

What We're Looking For

Must-haves

• Experience: 2 - 4 years in digital marketing, growth hacking and lead generation (SaaS experience is a major plus).
• Tool Stack: Hands-on proficiency with Snov.io, Apollo, Lemlist, Instantly, Clay, GA4, SemRush/SpyFu
• The "Invisible English" Factor: Your written English must be flawless. You can write persuasive, high-converting copy for a U.S. executive audience without it sounding "robotic" or "foreign."
• Data Literacy: You live in the metrics. You understand CAC, LTV, and conversion rates, and you know how to move them.
• Schedule: Based in Jakarta with reliable high-speed internet. You must be comfortable with a 4-hour overlap with U.S. Pacific Time (typical evening/night hours in Jakarta).
• Grit: You thrive in a fast-paced startup environment where you are expected to ship multiple experiments weekly.
• Full-time: This is a demanding position, and you need to dedicate 100% of your time to this role

Nice-to-haves

• Experience selling self-serve to prosumers/SMBs (coaches, home-services, creators, consultants, event planners, therapists etc).
• A track record of getting a startup its first 100 paying customers.
• Outbound automation experience

Who thrives here

• You can move fast without waiting for a perfect brief
• You think in systems, not one-off tasks
• You are data-driven and yet able to come up with creative experiments
• You're comfortable being the only person owning this function for now

Compensation

$600 – $800 USD/month (Paid in USD)

Why Join EasyMate

• Ground-floor opportunity to define the growth playbook for an emerging AI product category
• Direct impact — your work will be one of our primary growth levers
• Async-friendly, remote team
• Work on a product that's genuinely novel (and fun to explain)
• Mentorship: Direct exposure to scaling an AI startup alongside the founder.
• Freedom: 100% remote work with a high-trust, results-only culture.