Marketing Manager- Demand Generation

About The Position

We are seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels.

As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.

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Responsibilities

• Develop and drive business with Digital marketing strategies.
• Proficiency in Google Analytics and Search marketing
• Data Driven decision making
• Email marketing Metrics and Planning
• Work closely with the sales and marketing team to align efforts and drive revenue.
• Use data and analytics to measure and improve the performance of the demand

generation efforts.

• Develop and maintain relationships with partners, influencers and other

stakeholders.

• Collaborate with other departments, such as product and customer service, to create

cohesive demand generation efforts.

• Monitor industry trends and stay-up-to-date on new technologies and techniques.
• Conduct market and customer research to identify opportunities and challenges.
• Internal Analysis - Distinctive Competencies & Competitive Advantage.
• Create and manage demand generation budget and forecasts.
• Measure and report on the success of demand generation campaigns, using metrics

such as lead, conversions and revenue.

• Identify and resolve challenges and conflicts within the demand generation process.

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Requirements

• Bachelor’s degree in marketing or related field.
• 2-3 years of experience in demand generation or B2B/E-Commerce space.
• Experience in managing paid search campaigns, demand generation, email

marketing.

• Understanding of multiple customer flows and proficiency in marketing automation

& a CRM software.

• Strong analytical skills, with experience analyzing data and making data-driven

decisions.

• Knowledge of sales techniques and strategies.
• Excellent communication & collaboration skills.
• Ability to prioritize and manage multiple tasks and projects.
• Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

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