Marketing Manager - Content

About EasyEcom

EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, MyGlamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!

About The Position

We are looking for a highly analytical thinker with an audience first mindset for the role of content marketing manager. The candidate needs to be a hustler who knows how to hack growth in a fast-paced, ever evolving environment with proven results in previous profiles. You are expected to be an expert in your understanding of how content can play a crucial role for any business. A strong understanding of analytics, the nuances and advantages, and shortcomings of each platform, and know-how to utilize data in formulating the campaign strategy is a must

Responsibilities

• Orchestrate and implement digital content strategies across online platforms.
• Drive traffic & engagement that translates to sales & brand promotion.
• Strategize and execute marketing activities based on decided budget and continually work towards maximizing ROI
• Measure the results of marketing activities to inform future marketing campaigns
• Implement SEO best practices
• Design & implement creative marketing strategies to disseminate content.
• Repurpose Content into various formats (including but not limited to slides, videos, podcasts, infographics, eBooks, whitepapers, PPTs) basis the channel chosen for dissemination.

Requirements

• Master’s degree in marketing or related field
• 4+ yrs prior experience in SaaS/B2B domain or both.
• Showcase tangible results in past profiles.
• A thorough understanding of user behavior and multi-flow buyer journey
• Well adept with Webflow and marketing automation
• Ability to plan and create audience relevant content with a strong SEO understanding (SEM experience is a ++)
• Strong analytical skills, with experience analyzing data and making data-driven decisions
• Proficiency with analytics tools (social media, SEO, Competitor analysis) along with GA-4and GSC
• Excellent communication & collaboration skills
• Ability to prioritize and manage multiple tasks and projects

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