We are a leading digital consultancy specialising in Shopify design, development, and eCommerce marketing services. Since our inception, we’ve helped ambitious brands scale through innovative strategies and cutting-edge technology. Now, we’re on the hunt for a B2B Marketing Manager to cement our position as thought leaders and drive a robust pipeline of highly qualified prospects aligned with our Ideal Customer Profile (ICP).

Role Overview

As our B2B Marketing Manager, you will be the driving force behind building our brand’s authority in the eCommerce space. Through strategic content creation, event management, and data-driven campaigns, you’ll help position us as the go-to partner for scaling Shopify merchants. This role is ideal for someone who thrives in a fast-paced, collaborative environment and has a proven track record in creating fame for service-based businesses.

Key Responsibilities

Content Marketing

Develop and execute a content strategy that positions us as thought leaders in the Shopify ecosystem.
Collaborate with cross-functional teams to produce high-quality case studies, testimonials, blog posts, and white papers.
Manage the content calendar across channels, including social media, email, and our website.
Ensure all marketing copy meets brand standards and effectively communicates our value propositions.

Brand Awareness & PR

Identify and execute PR opportunities, including thought leadership articles, podcast appearances, and media placements.
Build relationships with key industry journalists and influencers.
Drive award submissions to elevate our brand credibility and visibility.

Event Management

Plan and execute webinars, workshops, and industry events to engage with prospects and clients.
Partner with the sales team to identify event opportunities that drive lead generation.
Oversee promotional campaigns for events, including email marketing, social media, and paid ads.

Demand Generation

Implement targeted marketing strategies to attract highly qualified leads.
Oversee performance marketing efforts, including LinkedIn Ads, Google Ads, and retargeting campaign delivered by our specialist.
Track and report on our website’s SEO and conversion rates to ensure a steady flow of inbound leads.

Data & Insights

Track and analyse key marketing metrics (e.g., lead quality, campaign ROI) to refine strategies.
Conduct competitor analysis and market research to identify new opportunities.
Regularly report on campaign performance and share actionable insights with leadership.

Team Collaboration

Work closely with the sales team to align marketing strategies with business objectives.
Collaborate with our creative team to ensure brand consistency across all campaigns.
Partner with external vendors and consultants (e.g., SEO experts, PPC agencies) to maximise impact.

About You

We’re looking for a proactive, results-driven marketer with:

5+ years in B2B marketing, preferably in the digital agency or eCommerce space.
Ability to craft and execute marketing strategies that drive measurable results.
A knack for creating compelling content that resonates with a B2B audience.
Skilled in using analytics to inform decisions and optimise campaigns.
Proven track record of organising and promoting successful events.
Exceptional written and verbal communication abilities.
Familiarity with marketing tools such as HubSpot, Google Analytics, and LinkedIn Ads.

Benefits