Lifecycle Marketing Manager

About Earth:

At Earth, we believe how we say farewell matters. Our mission is to transform the end-of-life experience by offering families a beautiful, sustainable alternative to cremation and burial.

Instead of traditional methods that harm the environment, our gentle, natural process transforms the body into nutrient-rich soil in just 45 days, returning life to the earth and leaving a meaningful legacy.

Families can choose to receive the soil to scatter, plant, or share, while the remainder is thoughtfully donated to conservation projects that restore and heal our planet.

First legalized in Washington State in 2019, this practice is rapidly gaining popularity nationwide. Earth is the national leader, backed by major investors, and growing fast.

That’s where you come in. We’re looking for empathetic, enthusiastic team members to help families discover Earth’s sustainable approach—and your role is key to ensuring more people learn about this option in the first place.

We’re a fast-growing company and we’re looking for passionate team members who want to be part of a dynamic, successful, and scaling organization. This is a fully remote position, with occasional travel for team gatherings or events.

Role Overview:

As our Lifecycle Marketing Manager, your work begins after a prospect submits a quote form. You'll guide these potential customers through their decision-making journey, improving purchase rates through targeted messaging and event-based initiatives.

You'll also play a key role in two additional areas: (1) managing the experience for families after they've chosen Earth, and (2) developing growth flywheel strategies.

Responsibilities:
Post-Quote Nurture & Conversion

• Build and manage contact lists, automated workflows, and message sequences in our marketing platform

• Create messaging across multiple channels to provide a seamless experience for potential customers

• Develop different approaches for different customer groups, with personalized communications that help people make a decision

• Support our sales team by providing the right tools, content, and customer insights to help them be more effective

• Manage our educational events—working with Sales and Marketing on topics, scheduling, and follow-up messages

• Design long-term nurture programs to stay in touch with interested prospects who aren't ready to purchase immediately

• Analyze what's working (and what's not) to continuously improve our our messaging and approach

Post-Purchase Growth Loop Management

• Manage the experience that happens after a family chooses Earth, working closely with our care and product teams

• Position Earth as the "family funeral home," building lasting relationships that extend beyond a single service to create lifetime value across generations

• Develop systems to transform customers into active promoters and advocates

• Create systems that naturally generate new leads from our existing customer relationship

• Support special events like land visitations—ensuring these experiences encourage positive reviews and word-of-mouth

Funnel Analysis & Optimization

• Bring the customer's perspective to our organization, sharing feedback that improves our services and marketing

• Conduct A/B testing to continuously optimize the customer journey

• Manage multi-channel community engagement, ensuring cohesive messaging and branding across all communications

Requirements:

• 3+ years of experience in customer journey marketing, especially for high-consideration products where customers request quotes

• Strong skills with marketing automation tools—ability to build message workflows and sequences

• Experience managing both general marketing communications and sales team support

• Skill in creating targeted messages for different customer groups

• Experience in defining and measuring which customer touchpoints drive success

• Experience managing educational events, from planning to measuring results

• A genuine interest in serving others, sustainability, or end-of-life care that aligns with Earth's mission

Great to Haves:

• Prior experience in industries where emotional connections are key to success

• Background with higher-priced products that involve quotes and sales organizations

• Experience working with funeral homes or end-of-life services

• Success marketing to the 60+ age group

• Experience managing marketing automation in HubSpot