Growth Marketing Manager - Offline Channels

Offline Growth Marketing Manager - US, Remote
About Earth

At Earth, we believe how we say farewell matters. Our mission is to transform the end-of-life experience by offering families a beautiful, sustainable alternative to cremation and burial.

Instead of traditional methods that harm the environment, our gentle, natural process transforms the body into nutrient-rich soil in just 45 days, returning life to the earth and leaving a meaningful legacy.

Families can choose to receive the soil to scatter, plant, or share, while the remainder is thoughtfully donated to conservation projects that restore and heal our planet.

First legalized in Washington State in 2019, this practice is rapidly gaining popularity nationwide. Earth is the national leader, backed by major investors, and growing fast.

That’s where you come in. We’re looking for empathetic, enthusiastic team members to help families discover Earth’s sustainable approach—and your role is key to ensuring more people learn about this option in the first place.

We’re a fast-growing company and we’re looking for passionate team members who want to be part of a dynamic, successful, and scaling organization. This is a fully remote position, with occasional travel for team gatherings or events.

Responsibilities

As our Offline Growth Marketing Manager, you’ll play a critical role in driving brand awareness and lead generation through traditional media channels. You will:

1. Own Offline Acquisition & Media Buys

• Develop and execute a quarterly roadmap for testing and scaling offline channels (e.g., direct mail, out-of-home, radio, print), starting with a regional focus and paving the way for future national expansion.

• Independently manage end-to-end campaigns: sourcing creative needs, negotiating ad placements, defining audience, measuring performance, and iterating based on results.

2. Collaborate with Our Small Team to Shape Integrated Strategy

• Partner closely with colleagues who each wear multiple hats, ensuring offline campaigns align seamlessly with any existing digital efforts and user journeys.

• Share data-driven insights from offline experiments to refine creative assets, landing pages, and promotional offers across all channels.

• Propose new angles, tactics, or audience segments uncovered through offline learnings, helping steer the overall marketing direction.

3. Track Performance & Scale

• Monitor and report on campaign outcomes: track leads, cost per lead, and acquisition costs to determine future segmentation and scaling direction.

• Launch and evaluate at least four new offline channels in your first year—defining success metrics, budgets, and timelines for each initiative.

Requirements

• 5+ years of experience planning and executing offline marketing campaigns (e.g., direct mail, OOH, radio), preferably in a startup or lean environment.

• Proven track record of independently owning acquisition campaigns from concept to launch—comfortable crafting briefs, handling creative or agency coordination, and scaling campaigns after MVP tests.

• Data-driven mindset: able to analyze performance, track CAC, and pivot strategies quickly based on results.

• Familiarity with design and copy best practices; capable of coordinating creative assets without a large agency or big in-house team.

• Strong collaboration skills: you thrive in cross-functional setups, working with Marketing and RevOps to integrate campaigns smoothly into the overall funnel.

• A genuine interest in serving others, sustainability or end-of-life care that resonates with Earth’s mission.

• Excellent organizational skills: comfortable juggling multiple offline tests, each with distinct timelines, budgets, and outcomes.

Great to Haves

• Experience championing new programs—especially if you’ve launched multiple offline channels from scratch and successfully scaled.

• A rolodex of offline media connections and a practiced sense of how to sequence rollouts effectively.

• A well-formed point of view on attribution, balancing conversion- vs. brand-focused efforts and measuring their impact.

• Past success in marketing to the 60+ Audience