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Earth Animal | B Corp
Earth Animal | B Corp

Performance Marketing Manager

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

Manager

Tech stacks

Marketing strategies
Amazon
Performance marketing
+21

Permanent role
12 days ago
Apply now

Founded in 1979 by veterinary scientist Dr. Bob and Susan Goldstein, Earth Animal was born from a mission to preserve and enhance the lives of pets through products crafted with care, integrity, and an unwavering dedication to their well-being. Over the past five decades, we’ve become a trusted name in the U.S. pet industry, with a growing presence across Europe.

Driven by a passion for pets, Earth Animal continues to lead innovation with purpose-built products:

  • Wisdom® Air-Dried Food: Nutrient-dense, air-dried nutrition made for natural wellbeing.
  • No-Hide® Chews: The original rawhide-free, long-lasting chew, loved by dogs and trusted by pet parents.
  • Apothecary: A holistic range of plant-based remedies that support pets’ vitality and wellness.

As a Certified B Corporation, we are more committed than ever to making a positive impact. From groundbreaking nutrition solutions to wellness innovations, everything we create reflects our devotion to improving the lives of animals.

Part of a Growing International Team

Earth Animal’s International business spans 14 markets, with a core focus on the UK, Germany, and France. Our team is fully remote, with regular travel expected for in-person collaboration and events across Europe.

About the Role

We’re looking for a commercially-minded, hands-on Performance Marketing Manager to join our international team and lead the growth of our digital sales—beginning with Amazon. This is a rare opportunity to take ownership of a high-priority growth channel, transitioning from an agency-led model to a fully in-house capability.

Reporting into the Head of International Sales and Marketing, you’ll lead the strategy, optimisation, and day-to-day execution of Amazon marketing and operations, with potential to expand your remit across DTC and performance-based media in the future. You’ll have the chance to work with a strategic partner during the handover phase, while also building long-term internal capability.

We’re seeking someone excited by data, optimisation, and performance but who can also think brand-first, and balance commercial targets with customer experience.

Key responsibilities

  • Amazon Strategy & Management
  • Lead the end-to-end Amazon performance marketing and merchandising strategy.
  • Optimise product listings, content, and media investment to drive visibility, conversion, and sales growth.
  • Manage the platform budget and bidding strategy with a clear focus on ROAS and profitability.
  • Channel Transition & Capability Building
  • Oversee the smooth transition from our external Amazon partner to internal management, ensuring continuity of performance.
  • Partner with internal teams and consultants to build efficient processes, reporting tools, and learning loops.
  • Performance Analysis & Reporting
  • Monitor key performance metrics and deliver actionable insights to inform continuous improvement.
  • Report performance to leadership on a monthly basis, with clear recommendations and learnings.
  • Cross-Functional Collaboration
  • Work closely with the marketing, sales, and operations teams to align stock availability, pricing strategy, and promotional calendars.
  • Contribute to broader performance marketing initiatives, with potential to expand into paid social, SEO, and CRM over time.

Requirements for success

  • 4+ years experience in performance marketing, with a focus on Amazon.
  • Proven track record managing paid media campaigns and/or listings optimisation with measurable success.
  • Strong analytical mindset with the ability to interpret data, draw insights, and act on them.
  • Comfortable working in a fast-paced, high-autonomy environment with shifting priorities.
  • Experience working in a CPG or pet care environment is a plus.
  • Fluent in English; additional European languages (particularly German or French) a bonus.
  • Comfortable working remotely with regular travel for team meetings and market visits.
  • Must be based in the UK.

Benefit Highlights

  • Salary range: £55,000 -£65,000, dependent on experience
  • 10% employer pension contribution
  • Flexible remote working (UK-based)
  • Company paid medical insurance
  • 28 days annual holiday allowance plus bank holidays
  • Annual team retreats and in-person collaboration opportunities
  • A mission-led company culture grounded in Sustainability, Integrity, Performance, and Progress

Our Commitment to Diversity, Equity, Inclusion and Belonging

We are committed to providing a diverse, equitable, and inclusive environment for our employees. We know that multiple voices drive innovation and creativity, which leads to global success. We want to create and foster an environment where everyone feels included, heard, and where they can bring their whole self to work and reach their full potential.

Equal Opportunity Employer

Earth Animal provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. Equal employment opportunity applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.

Living Our Values

SUSTAINABILITY: Recognizing that as a consumer products company we have a responsibility to use the Earth’s resources responsibly.

INTEGRITY: We demonstrate candor with kindness and keep our commitments.

PERFORMANCE: We are defined by our actions and the difference we make.

PROGRESS: It’s not about what we are, it’s about what we can become.

If you want to learn more about life at Earth Animal, please follow our LinkedIn page!

About Earth Animal | B Corp

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