Senior Growth Marketing Manager, Paid Search

About EarnIn

As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks.

We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.

Position Summary:

We are seeking a Senior Growth Marketing Manager with a strong focus on Paid Search channels (SEM), including Google Paid Search and UAC, Apple Search Ads (ASA), and Performance Max campaigns. This role will be responsible for using data-driven insights to develop and own paid search strategies, manage media budgets, drive campaign execution, and work cross-functionally to achieve growth and ROI objectives. The ideal candidate has a passion for problem-solving, a data-first mindset, and excellent communication skills. You will be part of the Growth Marketing team—a collaborative group of marketers working to expand EarnIn’s community.

The US base salary range for this full-time position is $145,000 to $180,000 plus equity and benefits. Our salary ranges are determined by role, level, and location.

What You'll Do:

• Develop and manage paid acquisition campaigns across Google Paid Search, ASA, UAC, and Performance Max
• Hit monthly volume and efficiency goals by testing hypotheses, analyzing data, and refining tactics
• Conduct keyword research, competitive analysis, and audience segmentation
• Partner with product, analytics, finance, and creative teams to optimize campaigns and inform company-wide growth decisions
• Drive post-campaign analysis and continual experimentation to uncover growth levers
• Identify and explore opportunities in emerging channels like display, social, and video

What We're Looking For:

• 7+ years of experience in growth or performance marketing, with a strong focus on Paid Search and mobile acquisition

• Proven success running high-budget campaigns across Google Ads, Apple Search Ads, UAC, and Performance Max

• Data-savvy: Able to leverage analytics to inform decisions and drive ROI

• Comfortable owning A/B testing frameworks and experimentation pipelines

• Collaborative and communicative—able to work cross-functionally with product, creative, and data teams

• Proficiency in SQL is a plus

• Bonus: Background in fintech, consumer apps, or mission-driven startups

At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate based on race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant.

EarnIn does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.