42 Agency is a B2B Marketing Operations (MOPS) and Demand Generation agency that partners with high-growth B2B SaaS companies to solve hard go-to-market problems. We’re not just executors — we’re strategic partners who design smart, scrappy, and scalable GTM systems for brands that want to win.

We’re a small, remote team across 🇨🇦🇲🇽🇨🇴🇵🇰🇵🇭🇷🇸. We work async via Slack and ClickUp, value autonomy, and punch above our weight. At 42, we take an AI-forward approach — using AI to enhance, not replace, great thinking, taste, and craft.

🧠 About the Role

We’re hiring a Senior Demand Generation Strategist to lead strategy and performance for some of our most complex, high-value B2B SaaS clients — typically mid- to late-stage companies selling into enterprise buyers, with long sales cycles and multi-touch GTM motions.

You’ll also play a key role in mentoring team members, improving internal systems, and helping us scale the way we deliver client value.

This is a player-coach role. You’ll run strategy and execution for 1–3 key accounts, while supporting and unblocking Pod Leads who run smaller programs. You’ll collaborate with our founder and operations lead to evolve how we deliver campaigns, structure reporting, and tell clear stories around the data.

🔧 What You’ll Do

Lead strategy and execution for 1–3 enterprise B2B SaaS clients
Guide cross-functional pods (analyst, designer, ops) and run client calls
Design and implement demand gen programs across paid, organic, email, and ABM
Present clear, focused insights to client executives and revenue leaders
Review strategy and QA deliverables across other pods as needed
Coach and support Demand Strategists and Pod Leads — offering strategic direction, feedback, and context
Identify internal gaps in campaign delivery, messaging, or pacing — and work with Ops to fix them
Contribute to campaign frameworks, SOPs, and internal training
Lead client reviews (monthly + quarterly), ensuring we’re driving business outcomes, not just activity

🧠 What Your Background Might Look Like

7+ years in B2B demand generation, ideally with SaaS clients or in an agency
Proven experience running strategy for complex, enterprise-focused accounts
Deep hands-on experience with paid media platforms (LinkedIn, Google, YouTube, Meta)
Comfortable designing and presenting cross-channel plans that touch media, email, landing pages, and nurture
Solid working knowledge of attribution, CAC/LTV models, funnel math, and pipeline reporting
Strong HubSpot skills (Salesforce is a bonus)
Experience guiding junior strategists or specialists
Comfortable communicating with executive stakeholders
Familiarity with ClickUp or other async PM tools

🎯 Traits That Work Well Here

Leadership is a craft to you — not a title
You move from ambiguity to clarity, then help others do the same
You think in outcomes, not just activities
You’re proactive, grounded, and good at making tradeoffs
You hold a high bar for quality and take pride in your work
You’re as comfortable coaching others as you are getting into the weeds

🚀 Growth Path

This is a key leadership role that can grow into Head of Demand Generation or Head of Client Services, depending on your strengths. You’ll help shape how we scale our delivery model and grow the team.

🛠 Tools We Use