Performance Marketing Manager

Full-time | Remote | Reports to: Senior Growth Strategist

42 Agency is a B2B Marketing Operations & Demand Generation agency helping high-growth SaaS companies like Smile, ProfitWell, and Teamwork scale their marketing efforts. We partner with clients to build smart Demand Gen strategies, set up GTM systems, and execute campaigns that drive pipeline.

We’re hiring a Performance Marketer to execute paid media campaigns, report on results, and collaborate with our Senior Growth Strategist to drive real outcomes for our clients.

What You’ll Be Doing

• Monitor and optimize active campaigns daily across Google, Bing, LinkedIn, and Meta.
• Proactively identify and flag performance issues or anomalies in lead quality.
• Collaborate with the Senior Growth Strategist to prioritize tasks and implement campaign improvements.
• Execute Paid Search campaigns in Google and Bing Ads.
• Build custom audiences and launch BOFU campaigns on LinkedIn.
• Conduct keyword research and write compelling ad copy.
• Build weekly and monthly reports using HubSpot, Salesforce, Sheets, and Databox.
• Assist in preparing client QBRs with data summaries and insights.
• Support quarterly planning and roadmap sessions for clients.

What You’ll Bring

• 4+ years of B2B Demand Generation experience (agency or in-house).
• Proven hands-on experience in:
• Paid Search (Google & Bing)
• Paid Social (LinkedIn, Meta)
• Analytics & Reporting (Databox, GA, HubSpot, Salesforce)
• Clear understanding of B2B funnel metrics: MQL, SQL, SQA, pipeline influence.
• Strong communication skills—written and verbal.
• Highly organized with the ability to manage multiple client accounts.
• Comfortable working in a fast-paced, partially async, fully remote environment.
• Curious, adaptable, and always learning.
• High GSD (Gets Stuff Done) quotient.

Tech Stack You’ll Use

• Ad Platforms: Google Ads, Bing Ads, LinkedIn Ads, Meta Ads
• CRM & Automation: HubSpot, Salesforce
• Analytics & Reporting: Databox, Google Sheets
• Collaboration: ClickUp, Slack, Loom, Google Drive
• AI Tools: ChatGPT, Claude, Jasper, Copy.ai, Perplexity, and other prompt-based tools for research, ideation, and productivity support

What We Look For

🔹 Communication

• Communicates clearly and proactively.
• Summarizes results and blockers effectively.

🔹 Technical Skills

• Executes tasks with minimal oversight.
• Brings deep knowledge of ad platforms and B2B performance marketing.

🔹 Results-Oriented

• Focuses on driving tangible outcomes (pipeline, SQLs, revenue).
• Uses data to inform strategy.

🔹 Accountability

• Takes ownership of both wins and misses.
• Measures impact of their work and follows through.

🔹 GSD / Bias for Action

• Doesn’t wait for permission to fix things.
• Moves quickly while maintaining quality.

🔹 Client Management

• Builds trust with clients through strong communication and delivery.
• Sets and manages expectations, proactively solves problems.

🔹 Responsiveness

• Replies to messages within 24 hours.
• Keeps internal tasks and documentation current.

Perks & Benefits

• 3 weeks paid vacation
• Offline the last 2–3 weeks of December
• Learning & development budget (courses, conferences)
• Home office allowance (hardware, chair, computer)
• Fully remote, globally distributed team

Compensation

• Base Salary Range: $70,000 – $80,000 CAD/year + variable bous baed on profit sharing & retention.
• Final offer depends on your location and experience, as we use a Cost of Living (COL) adjustment model to ensure fairness across our globally distributed team.

We believe in pay transparency and equity, so we benchmark roles by role level and adjust for regional cost differences—without penalizing top talent in lower-cost of living regions.

We’re a small but mighty team that works with some of the best B2B SaaS brands in the world. If you love building and optimizing paid media campaigns, enjoy working directly with smart clients, and want to grow your skills in B2B demand gen—let’s talk.