Email Marketing Manager

Position Overview:

This position will be responsible for managing the strategy and execution of client and agency projects. This position requires an in-depth knowledge of email marketing and SMS strategy and experience within the Klaviyo platform. From team coordination to client communication to strategy development, this role is for someone who is excited to be front and center at OAKS Email Studio and help the agency and the team grow.

The person for this role is a confident communicator, extremely organized, and has a background in marketing strategy implementation. Their main goal will be to keep clients happy (by making them more money through strategic marketing efforts), keep the team organized and on track, and ensure projects are completed in the desired timeframes.

Roles and Responsibilities

• Team coordination

• Ensure all individual contributors have what they need to be successful

• What this looks like: Manage assignments for our graphic designers, copywriters, and technical virtual assistant and ensure they have what they need

• Facilitate communication between clients and the individual contributors on the team via ClickUp

• What this looks like: Getting clear feedback from the client in Slack and sharing it with contractors in ClickUp

• Collaborate with designers and copywriters to ensure client objectives are met

• What this looks like: Giving clear and strategic assignments to writers and designers and ensuring quality is met every time

• Project development and management

• Develop project plans, including scope, goals, deliverables, resources, and timelines

• What this looks like: Creating organized ClickUp task lists, assigning deadlines to the team, tracking progress, moving the project along, etc.

• Identify and mitigate project risks and issues to ensure successful project delivery

• What this looks like: Working around team out of office schedule, adjusting timelines due to changing client needs, communicating delays to the client in professional manners

• Evaluate project performance and outcomes, identifying areas for improvement and implementing best practices for future projects

• What this looks like: Your projects should move smoother and faster over time.

• Client relationship management

• Communicate with clients via Slack and email to ensure client expectations are met and clients are happy

• Serve as the primary point of contact for clients, providing regular updates on project status, milestones, and deliverables.

• What this looks like: Checking Slack daily to get back to clients and making sure they feel completely supported

• Strategy development & implementation

• Lead the development and implementation of strategic marketing campaigns for clients (and the agency) across various industries, from campaign planning to execution and performance analysis.

• What this looks like: After the strategy call with the client, you’ll develop the strategy deck. Then you’ll write the content strategy for the copywriter to leverage. Then you’ll ensure the designer has what they need to design each email. You’ll ensure all those deliverables are on-brand, thoughtful, and meet our standard of quality.

• Collaborate with clients to understand their business goals, target audience, brand identity, and messaging objectives, translating them into effective email marketing strategies and tactics.

• What this looks like: It’s your job to be the strategic email marketing partner. Think outside the box. Suggest strategy for design or copy that is creative. Ensure the assets we’re creating will make the client happy and set them up for success.

• Ensure all flows are set up correctly and function properly after our assistant stages them

• What this looks like: Testing flows, answering questions our assistant has, and ensuring the final touches within Klaviyo are all accounted for (flow filters, time delays, tagging, segmentation, etc.)

In Summary:

• You’ll talk with clients in meetings and in Slack
• You’ll build marketing strategy and campaign plans for clients and the agency
• You’ll assign copywriters and designers on the team tasks to execute those plans
• You’ll ensure timelines are being hit by managing ClickUp, our project management system
• You’ll help make the agency operate smoothly and efficiently so we can take on more dream clients while keeping our current ones happy