Social Media Marketing Manager

About DXB Perfume

DXB Perfume is the UK’s leading distributor and retailer of Arabian fragrances, bringing Dubai’s bold, opulent spirit to customers across the UK and beyond. We combine heritage scents with modern innovation, building a disruptive fragrance brand designed to shake up the global market.

We’re not here to blend in – we’re here to dominate.

The Role

We are looking for a Social Media Manager who is a disruptor at heart — someone who thrives on breaking rules, pushing creative boundaries, and driving measurable results fast.

You will be obsessed with TikTok, Instagram, and emerging social platforms — not just to post content, but to hack growth, build viral momentum, and deliver immediate commercial impact.

This isn’t just a scheduling role. This is about owning DXB’s cultural voice online, creating noise that converts into community, footfall, and sales.

What You’ll Do

1. Aggressive Growth & Disruption

• Build and execute bold, trend-led strategies that make DXB the most talked-about perfume brand online.
• Drive explosive growth in followers, engagement, and reach — with clear weekly KPIs.
• React at speed to cultural moments, trending sounds, and viral opportunities.
• Use social listening + competitor monitoring to ensure DXB leads, not follows.

2. Content & Community Domination

• Create viral-first content (short-form video, collabs, social stunts) that gets people talking.
• Manage a constant drumbeat of posts, stories, and lives, ensuring DXB always has share of voice.
• Build a loyal community — not just followers, but fans who engage, buy, and advocate.
• Act as the voice of DXB Perfume across all social touchpoints.

3. Influencer & Creator Partnerships

• Identify and lock in cutting-edge creators before competitors do.
• Manage influencer campaigns that deliver real ROI, not vanity metrics.
• Drive creator-led product launches, collaborations, and stunts that cut through noise.
• Build an influencer ecosystem that makes DXB the fragrance brand influencers want to work with.

4. Commercial Accountability

• Align social campaigns with sales, launches, and retail activations.
• Track and report on weekly KPIs (follower growth, engagement, reach, traffic, conversions).
• Test and optimise constantly — if it doesn’t work, pivot fast.
• Deliver quantifiable impact on awareness and revenue.

What We’re Looking For

• A natural disruptor — bold, fearless, and obsessed with making noise.
• 3+ years in social media/influencer marketing, ideally in beauty, fragrance, or lifestyle brands.
• Proven track record of viral content and rapid social growth (show us your wins).
• Deep knowledge of TikTok & Instagram mechanics — algorithms, trends, hacks.
• Experience negotiating and running high-impact influencer campaigns.
• Creative, fast, and resourceful — can make something out of nothing.
• Data-driven: you know how to prove ROI from social.
• Thrives in a high-pressure, high-speed, scale-up environment.

KPIs You’ll Be Judged On

• Follower Growth (TikTok & Instagram as #1 priority)
• Engagement Rate (not just likes, but comments, shares, saves)
• Content Reach & Virality (frequency of viral hits)
• Influencer ROI (traffic, sales, awareness driven)
• Social-to-Sales Conversion (trackable impact on online + retail campaigns)

Why Join DXB Perfume?

• Be part of a trailblazing fragrance brand rewriting the rules of luxury retail.
• Autonomy to move fast and break things — no corporate red tape.
• A brand backed by ambition, growth, and international expansion.

💥 If you’re not ready to disrupt the fragrance industry, this isn’t the role for you. If you are, let’s talk.