Subscription & Lifecycle Marketing Manager ($35-$75/hr)

Company Description

DTCPG is a boutique consulting agency specializing in Lifetime Value optimization for CPG brands. We assist companies in building stronger customer relationships and increasing recurring revenue through innovative strategies. With expertise in subscription growth, retention, customer experience, and churn reduction, we provide tailored solutions that drive measurable results. Our approach emphasizes strategic clarity, efficiency, and delivering improvements in weeks rather than months.

Role Mission

Shape and drive high-impact subscription and retention strategies for CPG brands, increasing Lifetime Value by boosting subscription adoption, reducing churn, and raising spend per subscriber—all while keeping projects on time and stakeholders aligned.

Core Responsibilities (Strategic “Big 5”)

1. Audit & Insights – Lead comprehensive LTV/subscription audits; surface root-cause findings across traffic, CR, AOV, opt-in, churn, and lifecycle contribution; distill insights into clear opportunity statements.
2. Strategic Road-mapping – Translate audit results into 6–12-month roadmaps: define hypotheses, impact/effort scores, business cases, and success metrics for web, offer, and lifecycle initiatives.
3. Offer, Subscription, and Retention Design – Recommend data-backed offer architecture (e.g., first vs. recurring discount strategy, bundle tiers, delivery frequency cadence, and value-added perks) and define site-wide subscription UX best practices. Partner with client teams and/or vendors to scope and support implementation. Recommend and assist clients in the creation of lifecycle retention strategies across Email and SMS, including onboarding, replenishment, churn prevention, winback, and upsell/cross-sell flows, ensuring alignment with overall subscription and LTV growth objectives.
4. Analytics & Performance Steering – Own retention KPI dashboards, set improvement targets, synthesize test results, and refine roadmaps; present concise monthly insight decks to executives.
5. Client & Project Management – Act as day-to-day strategic lead: run weekly client status calls, manage timelines and owners in Asana, coordinate cross-functional partners (dev, creative, lifecycle, app vendors), and ensure priority initiatives ship on schedule.

Qualifications

• Retention Leadership: 3–5+ years as Lifecycle or Retention Manager at a CPG brand with strong subscription growth (ideally in the supplement space), with quantified wins in opt-in, churn, CLTV, and/or AOV.
• Platform Fluency: Hands-on experience with Shopify plus 1-2 subscription apps (e.g., Recharge, Skio, Loop, stay.ai, etc.) and lifecycle/optimization stack (Klaviyo, SMS, Rebuy, analytics).
• Analytical Rigor: Advanced cohort & offer modeling skills (Sheets/Excel); ability to translate data into executive-level recommendations.
• Project & Stakeholder Management: Proven record orchestrating cross-functional teams, vendors, and clients to meet aggressive timelines.
• Communication: Crisp written & verbal skills; adept at building concise memos, roadmaps, and insight decks for senior stakeholders.

How to Apply

To apply, please email admin@dtcpg.co with the following:

• Your CV or LinkedIn profile
• Your hourly rate
• Whether you're open to full-time
• A website or portfolio showcasing relevant retention, subscription, or LTV work (if applicable)
• (Optional but encouraged) A brief note highlighting relevant subscription or retention wins

Applications will be reviewed on a rolling basis.