Senior Manager, Field Marketing (Franchise)

Company: Driven Brands

Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.

Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.

Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.

Performance matters. We take pride in it. We own it. We show up for one another and for our communities.

Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.

Job Description

Driven Brand’s Take 5 Oil Change group is looking for a Driven Senior Manager, Field Marketing (Franchise) who wants to make a difference!

Reporting to the Senior Director of Field Marketing and supporting our Take 5 Oil Change segment, this role is the critical link between the Take 5 brand and the franchisees who deliver it in market. This role is responsible for stewarding the execution of new unit growth plans while also optimizing the performance of existing locations across their assigned territories. Acting as both strategist and relationship-builder, this leader ensures that brand standards are upheld, local dynamics are understood, and every franchisee feels supported with the tools and guidance they need to win.

What You’ll Drive

• Serve as the voice of the brand to the franchisee, ensuring alignment with brand positioning, standards, and tone across all local marketing activity.
• Partner with regional field operations to deeply understand market dynamics, competitive pressures, and customer behaviors, translating those insights into actionable local marketing strategies.
• Steward the planning and execution of new unit growth marketing, working with internal teams, external agencies, and franchise partners to deliver high-impact grand openings.
• Support and optimize the performance of existing locations, identifying local opportunities and tailoring brand-led activations to drive Cars Per Day (CPD), retention, and community engagement.
• Collaborate cross-functionally with brand marketing, creative, media, and promotions teams to adapt national campaigns into localized activations that resonate in-market.
• Reinforce brand standards through regular engagement with franchisees, ensuring that marketing execution consistently reflects Take 5’s promise of Fast. Friendly. Simple.
• Build relationships with franchise partners to gain buy-in, influence adoption.
• Develop and deliver presentations, toolkits, and reporting that make complex data and insights accessible and actionable for franchise owners.
• Act as a field-level champion of continuous improvement, sharing best practices across territories and surfacing needs or gaps back to the brand team.

What You’ll Bring

• Ability to work in the United States on an on-going basis, without sponsorship
• Bachelor’s degree in marketing, business, or related field; MBA a plus.
• 5+ years of experience in field marketing, franchise marketing, or multi-unit retail marketing.
• Proven track record in franchise or dealer network environments, balancing brand consistency with local execution.
• Strong business acumen with experience in budget management and ROI optimization.
• Excellent interpersonal and influencing skills; able to build trust and credibility with franchisees, operations leaders, and executives.
• Exceptional communication skills — written, verbal, and presentation — with the ability to translate marketing strategy into practical tools for operators.
• Collaborative, solutions-oriented mindset; comfortable navigating ambiguity and fast-paced growth.
• Deep respect for the franchisee relationship, with a service-first approach that reflects the brand’s commitment to partnership.

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

Compensation Range

$73,600.00 - $131,400.00

Compensation Frequency

Annual

Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com

Get early access to 50% of your earned wages at any time through our myFlexPay program.