Director of Marketing

About the Role:

A growing group of consumer brands in the dietary supplement and wellness device space is seeking a Director of Marketing to strategically divide time across multiple rapidly-scaling verticals. This role requires a senior marketing leader who thrives in high-growth environments and excels at scaling omnichannel initiatives in regulated, science-driven categories.

The Organization:

• Work directly with founders and other members of the executive team

• Lead and develop an integrated marketing team of both in-house employees and specialized contractors

• Oversee marketing for multiple brands at various growth stages, all experiencing rapid expansion

Key Responsibilities:

• Architect and execute omnichannel growth strategy across DTC (Shopify), Amazon, and wholesale channels

• Drive performance marketing, retention, CRO, SEO, affiliate, and influencer programs to exceed revenue targets

• Define and maintain distinctive brand positioning across the brand portfolio

• Develop compliant yet compelling messaging that translates scientific innovations into consumer benefits

• Navigate FDA/FTC guidelines while maximizing marketing effectiveness

• Spearhead new product launches and market expansion initiatives

• Orchestrate trade show presence and strategic PR campaigns

• Build strategies for high-ticket wellness device customer acquisition and conversion

Requirements:

Channel Expertise

• Proven success in senior marketing roles within premium-priced, science-driven dietary supplement and/or wellness technology sectors

• Mastery of Shopify DTC operations and Amazon Seller Central/DSP optimization

• Strategic command of paid media, email marketing, SEO, and affiliate/influencer ecosystems

• Experience developing wholesale channel strategies and supporting retail partners

• Track record organizing high-ROI trade show and PR initiatives

Compliance & Strategic Leadership:

• Ability to work with regulatory staff, and scientific advisors, to craft honest, scientifically accurate, and regulatory compliant messaging, while ensuring it remains persuasive.

• History of building and mentoring high-performance marketing teams across disciplines

• Analytical approach to marketing with focus on attributable revenue and LTV optimization

• Documented success launching and scaling premium health products in competitive markets