Product Marketing Manager

Company Description

At Drillo.AI, we specialize in delivering tailored AI solutions that empower small and medium-sized businesses to innovate and grow. Our mission is to make advanced technology accessible, helping SMBs streamline operations, enhance decision-making, and drive sustainable success. With a deep understanding of the unique challenges faced by smaller enterprises, we provide scalable and cost-effective AI strategies that unlock new opportunities and elevate businesses to the next level.

Role Description

1. Strategic Development & Market Insight

• Understand our product MicroDrive’s AI-driven platform and its application in the influencer marketing space.
• Develop a go-to-market (GTM) playbook tailored to brand and agency buyers in the U.S. and European markets, especially small and medium-sized businesses (SMBs).

2. Product Positioning & Messaging

• Craft compelling, differentiated messaging based on a deep understanding of buyer pain points, market trends, and competitor positioning.
• Identify and prioritize high-potential segments (e.g., DTC brands, retail, food & beverage) and develop marketing plans to support them.

3. Product & Feature Launches

• Own end-to-end planning and execution of product/feature launches across internal and external stakeholders.

4. 360° Marketing Execution

• Develop and execute multi-channel marketing campaigns—digital, email, content, influencer partnerships, events, SEO/SEM, and paid media—that drive awareness and adoption.

5. Influencer & Analyst Relations

• Engage key industry analysts, marketing thought leaders, and influencers to build MicroDrive’s brand authority.

6. Content Development

• Create and manage persona-driven content: case studies, pitch decks, ROI stories, onboarding guides, email nurture flows, and thought leadership content.

7. Competitive & Market Intelligence

• Monitor competitor activity and industry developments to refine messaging, pricing, and product-market fit.

8. Sales Enablement

• Equip the sales team with tools, content, and training to support customer acquisition and retention. Includes objection handling, competitive positioning, and use case narratives.

Requirements

• 5+ years of experience working with U.S.-based clients in a product marketing or demand generation role (preferably in the MarTech, AdTech, or SaaS industry).

• ⓘ View potential timezone restrictions

  Must be able to work full-time in U.S. time zones (CST).

• Proven success developing go-to-market strategies, sales enablement content, and customer-facing campaigns.

• Exceptional writing, storytelling, and visual communication skills.

• Strong project management and collaboration skills with the ability to lead cross-functional initiatives.

• Analytical mindset with a bias for data-driven decision-making.

• Comfortable working in a fast-paced, growth-stage startup environment.