US Marketing Support Specialist

About The Role

Drake Business Services Asia is a leading provider of Office Support Services in the Philippines, enabling our clients to focus on what they do best.

We’re looking for a Marketing Support Specialist for our client based in North America to assist in providing essential support for the execution of marketing campaigns and day-to-day marketing operations, ensuring seamless campaign deployment and operational efficiency.

Reporting to the Director of Marketing, the Marketing Support Specialist involves hands-on use of marketing platforms such as LinkedIn, Google Ad Manager, Demand Generation/Email Marketing tools, and the preparation of detailed reports to track campaign performance.

Why Join Our Team?

We value our team members and are committed to fostering your career aspirations. We offer:

• Opportunities to work within prestigious international brands.

• Regular performance reviews.

• Ongoing training and support.

• Strong career development opportunities.

• An employee reward and recognition program.

Responsibilities:

• Organize and prepare targeted audience lists for campaign deployment.
• Provide basic social media support and set up and launch multi-channel digital marketing campaigns accurately and on schedule.
• Setting up each marketing campaigns for deployment ensuring accuracy and timeliness.
• Maintain marketing assets including advertisements, keywords, images, text and content.
• Ongoing monitoring of each platform dashboard to:

o  Set up and optimize A/B testing as needed

o  Comparing performance against benchmarks to identify gaps and optimization opportunities.

o  Recommend improvements and adjustments to enhance effectiveness.

• Prepare comprehensive reports for review and sharing with sales teams and senior management.
• Assist in coordinating and tracking deadlines for marketing events, giveaways and campaign logistics, etc.
• Establishing an of annualized calendar to ensure the brand is promoted to the market and is executed with supreme consistency.
• Communicate proactively with marketing colleagues in the North America time zone to ensure alignment and resolve issues.
• Working hours: Evening shift: 4pm to midnight Philippine Time to align with early morning US Eastern hours of 8am to 12pm EST.

Skills and Experience:

• 5-7 years of technical experience managing digital marketing campaign platforms (email, search engine, social ads).
• Ability to plan and execute projects and provide proactive, status updates.
• Strong organizational skills, detail-oriented proofreader with attention to detail, and the ability to multitask across tight deadlines.
• Proficiency in key marketing metrics analysis and reporting with ability to develop and deliver reports with actionable insights.
• Excellent communication skills and a collaborative, team-oriented working style.
• Highly organized and proactive with high sense of urgency.
• Capable of working remotely and independently while maintaining alignment while maintaining close coordination with onshore colleagues.
• Prior virtual marketing support experience is highly desirable.
• Bachelor’s degree (B.A. or B.S.) required.

About Drake Business Services Asia

Drake Business Services Asia empowers businesses in the Philippines to focus on what they do best. We manage, transform, and digitize time-consuming processes to improve efficiency, lower cost, and enhance quality. Working alongside our global partners across seven countries, we empower our clients to focus on their core business