B2B Marketing Specialist

About The Role

Drake Business Services Asia is a leading provider of Office Support Services in the Philippines, enabling our clients to focus on what they do best.

We are hiring a B2B Marketing Specialist for our North America–based client. This role is ideal for professionals with BPO experience supporting international marketing or sales teams, who are ready to step into a strategic and hands-on marketing operations role.

Why You’ll Love Working With Us

• Work with global B2B marketing teams and enterprise-level clients.
• Grow your career with structured development and continuous learning opportunities.
• International exposure – collaborate directly with North American marketing teams.
• Performance-based recognition and rewards program.
• Work-life balance with a stable evening shift (no rotating schedule).

What You’ll Do

You’ll play a key role in ensuring smooth campaign execution, accurate data management, and actionable reporting for digital marketing initiatives.

Key Responsibilities:

• Build and manage targeted audience lists for B2B digital and email campaigns.
• Support the setup, QA, and deployment of multi-channel marketing campaigns (email, LinkedIn, search, display).
• Maintain and update marketing assets – including creatives, ad copy, keywords, and landing pages.
• Monitor campaign dashboards and analytics tools to:
• Track KPIs and performance against benchmarks.
• Run and analyze A/B tests to optimize conversions.
• Provide insights and recommendations for campaign improvement.
• Prepare detailed performance reports and dashboards for marketing and sales alignment.
• Coordinate marketing calendars, events, and campaign timelines to ensure deadlines are met.
• Work closely with the North America marketing team during overlapping hours for campaign alignment, reporting, and troubleshooting.

Who You Are

You’re an organized, detail-oriented marketing operations professional with BPO experience supporting Western clients — someone who enjoys the balance of analytics, technology, and teamwork.

Required Skills & Experience:

• 5–7 years of hands-on experience in digital marketing campaign management within a BPO, marketing operations, or enterprise marketing support environment.
• Experience working with B2B marketing tools such as LinkedIn Campaign Manager, Google Ads, Eloqua, or similar.
• Strong understanding of email marketing, audience segmentation, and performance reporting.
• Excellent organizational skills and meticulous attention to detail.
• Proven ability to communicate effectively with North American teams and manage deliverables independently.
• Advanced Excel/Google Sheets and dashboard reporting skills are a plus.
• Bachelor’s degree in Marketing, Communications, or related field.

Join Us!

Be part of a growing marketing support team that partners with global clients to deliver data-driven, high-impact campaigns. If you’re ready to build a long-term career in B2B marketing operations, we’d love to hear from you!

Apply now and take your marketing support career to the next level with Drake Business Services Asia.