Director, Customer Lifetime Value Analytics

DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company. It’s simple, at DraftKings, we believe life’s more fun with skin in the game. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. Headquartered in Boston, MA, with offices around the globe, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do, and think you will too.

**The strategy behind the game.**As the Director of Customer Lifetime Value Analytics, you’ll develop and operationalize DraftKings’ next-evolution NPV-based decision-making frameworks, with the goal of monitoring and maximizing customer lifetime value. In this role, you’ll work across the organization to ensure that we’re winning with customers today while keeping the business on a profitable long-term trajectory. Sound good to you? Join us!

What you’ll do as the Director of Customer Lifetime Value Analytics:

• You will prioritize high-leverage applications of NPV-based customer value frameworks, especially with regard to marketing investments and product offerings.
• Define simple, pragmatic, transparent frameworks and models that flex with our rapidly changing environment and can extend to cover ever more use cases.
• Operationalize frameworks to improve decision-making and drive impact across our entire product portfolio.
• Proactively generate insights and identify opportunities that can increase customer lifetime value and influence strategic planning.
• Identify key assumptions and collaborate with teams to develop test plans to refine assumptions and better understand the range of potential outcomes.
• Implement appropriate monitoring capabilities and routines, to inform an iterative process of validating assumptions and tuning models.
• Align long-term customer value models with financial forecasts and marketing plans.
• Directly manage a small team of high-performing analysts, while also influencing the work of other operators and analysts across the business.

What skills you will use:

• Ideally, you have at least a Bachelor’s degree in Mathematics, Statistics, Computer Science, Business Analytics, or another relevant quantitative discipline.
• 8+ years of professional experience, with proficiency in business analytics.
• 2+ years as a people manager, with a passion for people development.
• Experience building customer lifetime value modelsand other durable analytical tools that have been used to drive business decisions.
• Experience with short-term and long-term financial forecasting.
• Experience with SQL, Snowflake, Excel, R, Python, and/or another statistical programming language.
• Extremely strong ability to problem-solve when faced with ambiguity and conflicting priorities.
• Ability to take complicated problems and build simple frameworks, with experience synthesizing complex concepts for cross-functional and senior audiences in a geographically-dispersed company.
• Natural curiosity, and a demonstrated ability to turn observed data into a story about what behavior is driving that data.