DIRECTOR OF MARKETING

A little about DrTung’s®: We are inspired by nature's intelligence and ancient wisdom to create more effective, innovative, and extraordinary oral care products that are essential to one’s health & beauty routine and integral to enhanced health and well-being.

DrTung’s is seeking an experienced, creative and commercially-minded Director of Marketing to lead and own our marketing strategy and implementation, elevate our brand presence and generate data-driven sales on all digital platforms to achieve the company's revenue budgets.

If you are a highly strategic marketing leader with brand-building experience scaling emerging health & beauty or CPG brands and proven success growing Amazon, TikTok & DTC businesses – and you are excited to bring marketing strategies and plans to life with hands-on implementation, analysis, collaboration, and full P&L accountability – then you are a perfect fit for our team.

Job Description:

Brand Leadership & Corporate Marketing Strategy:

• Lead DrTung’s brand & marketing strategies, advertising plans and budgets aligned with our mission, values, brand ethos, growth objectives & ESG initiatives - ensuring strong and consistent positioning, messaging and consumer experience across all channels.
• Monitor consumer, category and competitive trends to inform strategy and identify opportunities to strengthen brand awareness, consumer relevance, differentiation and market share.

Consumer & Digital Marketing Programs & Campaigns

• Design & lead development of integrated marketing campaigns, creative assets and content across digital, social, email, retail, PR and other ad media that build brand awareness and loyalty, enhance our customer journey, and drive our DTC sales.
• Define & evolve our content seeding program, UGC strategy, paid creator & ambassador partnerships.

Amazon, TikTok & E-Commerce Marketing

• Develop marketing strategies and programs to elevate our brand presence & drive sales on Amazon, TikTok and other e-commerce channels.
• Optimize digital product presentation, content, messaging and promotional activity to ensure consistency across all digital marketplaces.

Retailer Marketing Support:

• Partner closely with Sales to develop retail and shopper marketing materials and programs.

Product Innovation & Launches:

• Collaborate with Product Development to provide marketing insights that inform the innovation pipeline.
• Develop packaging, pricing and go-to-market strategies and lead integrated product-launch plans across consumer, retail, digital and PR channels.

Brand Performance Management & Marketing Team Leadership:

• Develop and manage annual marketing budget with disciplined allocation of resources.
• Lead our marketing team and outsourced creative agencies, ensuring cohesive efforts and tactics across the organization.
• Establish clear KPIs for all marketing programs and measure, analyze and assess ROI and performance to budget.
• Strategic reporting to Executive Team on marketing plans, performance, opportunities and priorities.

Qualifications:

• Bachelor's degree in Marketing, Business, Product Management, Communications or a related discipline.
• 7–10 years of progressive marketing & leadership experience building successful marketing strategies and plans for premium, sustainable Health & Beauty brands. Experience with Amazon, TikTok and DTC business is required.
• Deep understanding of consumer behavior and trends, and strong knowledge of the U.S. retail environment.
• Strong integrity and business ethics. Collaborative leader, manager & team player.
• Result-oriented with strong analytical capabilities and financial judgement.
• Deep understanding of digital marketing tools, creator/influencer landscape & digital transformation capabilities.
• Excellent communication and presentation skills.
• Highly organized with advanced project management capabilities.
• Advanced proficiency in Excel, PowerPoint / Canva, Word, Outlook. Experience with design or content creation tools (Photoshop & Adobe Suite) is a plus.

This description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required for this role. Projects and responsibilities may change at any time with or without notice due to our business, industry, and/or market changes.

Position type & Location: Full-time, work from home flexibility with benefits. Travel required for meetings, tradeshows, and company meetings and events. Employee must be able to successfully perform the essential functions of this job.

Compensation Range: Annual package of $140 to $170k, DOE.

Our company is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.