Senior Design Lead - Digital

Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place.

At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.

WHERE YOU SIT

As our Senior Design Lead, you’ll be part of the creative & editorial team working closely with brilliant people across the business and reporting into Head of Brand Design & Identity. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.

WHERE YOU CONTRIBUTE

As Senior Digital Lead Designer, you lead the design direction across our elevated digital experience shaping its future through consumer centric visual and interaction design. You are an exceptional digital designer and digital art director. You prototype ideas, perfect layouts, craft interfaces, and obsess over detail. You are a brand builder able to place our brand platform and consumer at the heart of your thinking. You use your own output to set the standard for what “great” looks like across ecommerce, campaigns, CRM, social and paid media. Alongside this, you take on increasing leadership responsibility—guiding other designers, shaping digital direction, and guiding how the brand shows up digitally at scale, globally.

You sit at the heart of the Brand Creative Studio, embedded in the day to day creative process and closely partnered with Ecommerce, Marketing, CRM, Editorial and Product teams. You are not a layer removed. You are in the files, in the prototypes, in the work—leading through example and taste.

Core Accountabilities

As our Senior Design lead, you will be responsible for:

• Deliver world-class digital craft across all channels (ecommerce, CRM, social, paid, retail digital and partners), with strong attention to detail, responsiveness and polish.
• Lead and shape digital art direction—translating creative vision into clear design intent while actively exploring and elevating executions.
• Design intuitive, user-centred experiences in partnership with Ecommerce and UX, balancing brand expression with usability and performance.
• Build and evolve scalable digital systems, templates and toolkits that improve quality and enable global consistency.
• Lead by example—mentoring designers, contributing hands-on, iterating based on performance, and setting a high creative standard through craft and collaboration.

Key Skills & Capabilities

• Put simply, the key things we’re looking for are:
• Exceptional digital design craft across responsive, mobile-first, motion and interactive formats.
• Advanced proficiency in Figma and Adobe Creative Suite, with strong prototyping capability.
• Strong art direction instincts, with expertise in layout, typography, hierarchy, rhythm and storytelling.
• Deep understanding of brand systems and how digital design contributes to building brand equity.
• Ability to balance hands-on delivery with growing leadership responsibility.

WHAT’S IN IT FOR YOU?

• Hybrid working
• Welcome free pair of Docs
• ‘Buy as you Earn’ Share scheme
• 65% off all Docs
• 50% off Accessories
• Pension Scheme through Aviva
• Life Assurance
• 25 Days Annual Leave + Bank Holidays
• Private healthcare
• 2 paid volunteer days per year

READY TO FILL YOUR BOOTS?

If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community