Performance Marketing Manager

Dotted Music is a performance music marketing agency helping music tech companies, labels, and artists navigate the industry through smart, modern digital marketing. We’re a small global team, fully location-independent, and we care a lot about results and sustainable work practices.

We’re hiring a Performance Marketing Project Manager, a hybrid role for someone who can own campaign execution and performance, lead/coordinate a team, and manage client relationships end-to-end. Music or audio industry experience is secondary to performance marketing + management skills, but personal music experience is required (musician/producer/engineer/etc.).

What you’ll do (Responsibilities)Performance & Campaign Ownership

• Lead the creation, launch, optimization, and scaling of paid campaigns—primarily Meta (Facebook/Instagram) and Google Ads, with potential expansion to TikTok and Reddit. Actual execution would be done by another ad expert.
• Translate client goals into clear paid strategies, campaign structures, and testing plans
• Ensure best practices across targeting, creative direction, landing page alignment, and conversion tracking
• Monitor performance daily/weekly, make optimization decisions, and document learnings

Project, Team & Process Management

• Own the full campaign lifecycle: intake → strategy → production coordination → launch → optimization → reporting → wrap/retainer continuity
• Coordinate internal team members, assign tasks, and keep projects moving on time
• Improve systems: reporting templates, briefs, checklists, SOPs, and project workflows

Client & Account Management

• Act as the primary point of contact for a portfolio of clients (artists, music tech companies, startups, and occasionally labels)
• Run regular client calls, present results clearly, gather feedback, and guide next steps
• Build strong long-term relationships while setting expectations and keeping deliverables on track

Reporting & Insights

• Deliver weekly and/or per-campaign reporting with clear takeaways and action plans
• Communicate performance in a way that clients understand—turning data into decisions

What we’re looking forMust-haves

• Strong performance marketing background with 5+ years managing paid media (Meta and/or Google Ads) and prolific knowledge of GA4, Good Tag Manager, and other analytics tools
• Team leadership/management experience (you’ve led a performance team or managed multiple contributors/agencies/freelancers)
• Client-facing account experience: confident presenting results, handling feedback, and guiding strategy
• Full-cycle understanding of performance marketing: strategy → setup → tracking → creative direction → optimization → reporting
• Fluent or conversational English (B1+ or higher), strong written communication
• Music experience is required (personal or professional: musician/producer/engineer/DJ/composer/etc.) and genuine interest in the industry
• High attention to detail and ability to juggle multiple priorities without dropping balls

Nice-to-haves

• Agency experience (highly valued)
• Experience with TikTok Ads / Reddit Ads / Bing Ads / other ad platforms
• Familiarity with music tech products, DSP ecosystems, or artist/label marketing
• Strong grasp of creative testing frameworks and performance-driven creative direction

Why Dotted Music

• Fully remote, flexible hours, global team
• Boutique agency with high autonomy and room to grow
• Real impact: you’ll shape how campaigns are run and how accounts are managed
• We take work-life balance seriously

Join Dotted Music and help shape the future of music marketing—one great campaign at a time.

Dotted Music does not discriminate on the basis of sex, gender identity, age, race, nationality, sexual orientation, religion, marital status, musical genre preference, or disability and encourages a diverse workplace.