Product Marketing Manager

Why Doozy Solutions?

Doozy is an industry disruptor, delivering software solutions built on the NetSuite platform that are hyper-focused in the industries the products serve.

Crafted ERP is a solution we are proud of, created by a team who loves working together. Combining the leading ERP platform, NetSuite, with our passion for helping others, our experience, and industry expertise in craft beverage, Crafted ERP delivers a world-class solution that will redefine how beverage companies do business. We seek out the best and appreciate hard work as much as a good sense of humor.

Our Purpose: To power the future of beverage.

Our Strategic Anchors

• Customer Success
• Purpose Built
• Scalable

Our Values: We are creators supporting creators.

C – Committed: We are dedicated to our team, customers, and company and show up every day ready to try—and ready to learn.

R – Responsive: We respect and respond to the needs of our colleagues, customers, and communities.

E – Enthusiastic: We enjoy our work and greet challenges, customers, and each other with a smile.

A – Accountable: We take responsibility for our words, our actions, and our impact on each other and the communities we serve.

T – Tenacious: We are always ready to improve, and we never give up on ourselves, our work, or each other. Grit is our middle name.

E – Exceptional: We are unique. We are ready to serve. We are Doozy.

Job Summary

Crafted ERP is seeking a strategic and execution-focused Product Marketing Manager to lead product positioning, messaging, go-to-market initiatives, and thought leadership programs. This role sits at the intersection of product, sales, and marketing and is responsible for driving market awareness, strengthening our industry narrative, and equipping our sales team with compelling, customer-focused messaging and content. The ideal candidate combines strong storytelling skills with a deep understanding of B2B software marketing and content strategy.

Responsibilities:

Thought Leadership & Content Strategy

• Own and manage a structured thought leadership program and content engine.
• Develop and maintain a 26-week editorial calendar in partnership with internal subject matter experts.
• Collaborate with executive, product, implementation, and operations teams to extract insights and develop high-quality content.
• Utilize AI tools and modern content workflows to increase content production and efficiency.
• Repurpose long-form content into LinkedIn posts, social media content, sales enablement materials, and other marketing assets.
• Ensure all content consistently reinforces Crafted ERP's core market narrative and value proposition.

Product Positioning & Messaging

• Develop and maintain product positioning, messaging frameworks, and value propositions.
• Clearly communicate Crafted ERP's differentiation, industry expertise, and NetSuite foundation.
• Define and refine messaging for target customer segments and use cases.
• Ensure consistency across website content, sales collateral, presentations, and marketing campaigns.

Go-to-Market Strategy & Product Launches

• Lead product and feature launch planning and execution.
• Translate product capabilities into clear customer benefits and business outcomes.
• Partner with product, leadership, and sales teams to develop launch messaging and communication plans.
• Ensure internal alignment and readiness before product releases.

Sales Enablement

• Create and maintain sales enablement assets including pitch decks, one-pagers, battle cards, and objection-handling materials.
• Transform thought leadership and marketing content into sales-ready resources.
• Partner closely with sales leadership to improve messaging effectiveness and conversion rates.
• Support customer-facing teams with training and content resources.

Cross-Functional Collaboration

• Work closely with product management, sales, customer success, and leadership teams.
• Gather customer and market feedback to continuously refine messaging and positioning.
• Monitor industry trends, competitive activity, and emerging technologies, including AI and ERP innovation.

Qualifications

• 5+ years of experience in product marketing, content marketing, or B2B SaaS marketing.
• Proven ability to develop positioning, messaging, and go-to-market strategies.
• Exceptional writing, editing, and storytelling skills.
• Experience managing content programs and editorial calendars.
• Ability to translate complex product concepts into clear, customer-focused messaging.
• Experience creating sales enablement materials and supporting revenue teams.
• Strong project management and organizational skills.
• Comfortable collaborating with executives, subject matter experts, and cross-functional teams.
• Experience with ERP, manufacturing, distribution, or beverage industry software is highly preferred.
• Familiarity with NetSuite and AI-powered content tools is a plus.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

Benefits & Perks

• 401(k) plan with Doozy match up to 4% of base salary
• Unlimited Vacation including holidays
• 24 hours of Paid Volunteer Time Off (VTO)
• Medical, Dental and Vision plans: Employees can select from a variety of plans, some offering 100% employer-paid premiums. Dependents of our employees can receive coverage under our plan with a nominal cost. We provide 10% premium coverage for dependent medical, dental, and vision services, helping to protect the health and well-being of their loved ones.
• Access to continuing education courses, NetSuite training and certifications

Location: Remote (US Preferred)

Position Type: Full Time

Job Type: Experienced

Travel Required: Minimal, as needed