Performance Marketing Expert

Company Description

We are a leading marketing agency based in North America, specializing in the Nutraceutical space. Our clients are renowned brands that aim to enhance the well-being of individuals through high-quality products. We are looking to expand our team by bringing in a Performance Marketing Expert to drive growth and increase sales for ecommerce stores through strategic digital marketing campaigns across multiple platforms.

Role Description

As a Performance Marketing Expert, you will be responsible for planning, executing, and optimizing performance-driven campaigns across Google Ads, Meta (Facebook & Instagram), Amazon, and TikTok. You will work closely with our clients to ensure that campaigns deliver measurable results that align with their marketing goals.

Qualifications

• Minimum 3-4 years of performance marketing experience.
• Ability to communicate in English.
• Proven experience in managing performance marketing campaigns across Google Ads, Meta, Amazon, and TikTok.
• Expertise in digital marketing for North American markets, with a strong understanding of consumer behavior and market trends.
• Demonstrated success in optimizing campaigns for conversions, ROI, and customer acquisition.
• Experience with campaign analytics, reporting tools, and data-driven decision-making.
• Knowledge of the health & wellness and nutraceutical industry is a plus.
• Strong communication and collaboration skills, with the ability to work independently and as part of a team.
• Creative thinker with the ability to adapt and innovate in a fast-paced environment.

Key Responsibilities

• Develop, implement, and manage performance marketing campaigns on Google Ads, Meta (Facebook & Instagram), Amazon, and TikTok.
• Drive lead generation, sales, and brand awareness for our health & wellness and food supplement clients.
• Leverage AI tools and strategies to enhance campaign targeting, performance analysis, and optimization for better results.
• Conduct A/B testing and continuous optimization to improve campaign performance.
• Analyze and report on campaign performance metrics, making data-driven decisions to enhance results.
• Collaborate with internal teams and clients to ensure campaign goals are met and exceeded.
• Stay up-to-date with the latest trends and best practices in digital marketing for North American markets.