Marketing Director

Key Responsibilities

As the global head of brand and marketing for the CFD business, you will lead the Group’s marketing strategy and execution with a focus on emerging markets and Belt and Road countries, driving growth through high-efficiency, low-cost marketing models.

Marketing Strategy and Enablement

• Develop and execute the global marketing strategy and annual plans aligned with the company’s business objectives.
• Provide marketing programs and collateral to support clients, IBs/affiliates, and sales teams, prioritizing high productivity, cost-effectiveness, and low-cost growth levers over heavy ad spending.

Campaign Planning and Operations

• Plan and execute online client and partner initiatives such as livestreams, digital promotions, and community engagement.
• Design and run offline seminars, roadshows, and client/partner meetups to enhance client stickiness and brand impact.

Digital and User Experience Optimization

• Own the flow design and optimization of the website, app, and client management systems to ensure experiences align with local user habits.
• Drive data-driven marketing operations, leveraging behavioral analytics and market feedback to improve conversion and retention.

Content and Marketing Assets

• Oversee the creation and optimization of marketing content (copy, video, key visuals), ensuring cultural fit and compliance with local regulations across markets.
• Deliver high-quality, executable marketing assets and activity toolkits for sales teams and partners to improve conversion.

Requirements

Education

• Bachelor’s degree or above; majors in Marketing, Communications, or Finance preferred.

Language

• Fluent English (IELTS ≥ 7.0 or equivalent); strong cross-border communication and localization capability. Chinese proficiency or deep China market experience is a plus.

Experience

• 10+ years in marketing, including 5+ years in financial derivatives/FX/fintech.
• Proven success with new media, social media, community operations, and user growth tactics.
• Strong familiarity with cultural nuances and user behaviors in emerging markets, particularly Belt and Road regions.

Professional Competencies

• Exceptional brand building and marketing strategy capabilities, balancing global consistency with local execution.
• Strong event planning and execution, adept at integrating online and offline resources.
• Solid data analytics skills and sharp market insight, able to drive growth through numbers.
• Good design sensibility and content quality control; effective collaboration with design teams.

Leadership and Management

• Demonstrated ability to build, develop, and manage a 30+ cross-functional marketing team.
• Proven track record of driving cross-functional collaboration (Sales, Product, Engineering) to accelerate business growth.

职责描述 / Key Responsibilities

作为 CFD 全球品牌与市场负责人，您将主导集团市场战略与执行，重点覆盖 发展中国家及“一带一路”沿线市场，通过 高效低成本的营销模式 驱动业务增长：

1. 营销战略与支持

• 负责制定并落地全球市场战略与年度计划，确保与公司业务目标保持一致。
• 为客户、代理和销售团队提供营销活动与物料支持，追求 高人效比、高性价比、低成本营销 模式，而非依赖大规模广告投放。

1. 活动策划与运营

• 组织和执行线上用户及代理商活动，如 直播、线上促销、社区互动 等。
• 策划并推动线下讲座、路演、客户及代理商见面会，提升客户黏性和品牌影响力。

1. 数字化与用户体验优化

• 负责官网、App、客户管理系统的流程设计与优化，确保产品体验符合本地用户习惯。
• 推动市场数据化运营，通过用户行为数据和市场反馈进行分析和决策，提升转化率与留存率。

1. 内容与物料

• 组织制作和优化市场宣传内容（文案、视频、KV等），确保符合不同国家的文化与监管要求。
• 为销售团队和代理商提供高质量、可落地的营销物料和活动支持，提升转化率。

任职要求 / Requirements

• 教育背景：本科及以上学历，市场营销、传媒、金融相关专业优先。
• 语言能力：英语流利（雅思 ≥7），具备跨国沟通与内容本地化能力；会中文或有深度中国市场经验者优先。
• 工作经验：
• 10年以上市场营销经验，5年以上金融衍生品（CFD、外汇、金融科技等）行业经验。
• 熟悉自媒体、社交媒体、社区运营、用户增长等新兴营销模式，有成功案例。
• 熟悉发展中国家（尤其是一带一路沿线）的文化差异和用户行为习惯。
• 专业能力：
• 优秀的 品牌建设与市场战略制定能力，可兼顾全球化和本地化落地。
• 出色的活动策划与执行能力，能整合线上线下资源。
• 扎实的 数据分析能力 和敏锐的市场洞察力，能用数字驱动增长。
• 良好的 设计审美与内容把控能力，能与设计团队高效协作。
• 管理能力：
• 能够组建、培养和管理 30+ 人的跨职能市场团队。
• 有效推动跨部门合作（销售、产品、研发等），助力业务增长。