Senior Director, Marketing Operations and Analytics

Description

About the Role

Join a fast-paced, collaborative, and innovative team at the forefront of cybersecurity. As the Senior Director of Marketing Operations and Analytics, you will play a pivotal role in driving operational excellence and data-driven decision-making across our global marketing organization. Reporting to the VP, Growth Marketing and Operations, you will lead a high-performing team responsible for optimizing marketing operations, leveraging analytics to uncover actionable insights, and ensuring our marketing technology stack is fully utilized to drive pipeline generation, account engagement, and revenue growth. This is a critical leadership role that requires a strategic thinker with a deep understanding of marketing operations, analytics, and technology in the B2B SaaS space. You will work cross-functionally with IT, BI, sales operations, and finance to align on goals, metrics, and processes, ensuring a unified approach to measuring success.

We’re seeking a strategic leader who thrives in a fast-paced environment and is passionate about leveraging data and technology, particularly AI, to drive marketing success. The ideal candidate is a collaborative problem-solver with a deep understanding of marketing operations and analytics, a strong technical acumen, and a proven ability to lead high-performing teams.

What You’ll Do

• Operational Excellence: Design and implement clear, scalable processes that align with stakeholder needs and drive efficiency across the marketing organization.
• Marketing Technology Leadership: Collaborate with cross-functional teams to evaluate, select, and implement marketing technologies that deliver measurable business value.
• Data-Driven Insights: Leverage advanced analytics and automation, including AI, to optimize demand generation, improve account engagement, and enhance the customer experience. Embrace AI tools to automate routine tasks and provide deeper insights into customer behavior and campaign performance.
• System Integration: Ensure seamless integration of marketing systems with the broader tech stack to enhance automation, reporting, and customer journey optimization.
• Team Leadership: Lead and mentor a team of marketing operations and analytics professionals, fostering a culture of collaboration, innovation, and continuous improvement.
• Cross-Functional Collaboration: Partner with IT, BI, sales ops, and finance to align on shared goals, metrics, and definitions, ensuring consistency and accuracy in reporting.
• Project Management: Oversee complex, large-scale projects with multiple stakeholders, ensuring timely delivery and alignment with organizational priorities.
• Budget Management: Objectively analyze and secure budgets for marketing technologies, while measuring adoption, usage, and ROI.

What You’ll Bring

• Expertise in marketing operations and analytics, with a proven track record of success in B2B environments (preferably SaaS targeting global enterprise & mid-market buyers)
• Experience at a similar level to this role leading teams in marketing operations and analytics.
• Demonstrated success managing complex, large-scale projects with multiple stakeholders.
• Deep understanding of the marketing technology ecosystem, including marketing automation platforms, CRM systems, ABM tools, web personalization, marketing attribution, chatbots, and BI tools.
• Experience integrating marketing systems to optimize performance and enhance automation.
• Proven ability to set clear expectations for direct reports, evaluate performance, and support career growth.
• Strong collaboration skills, with the ability to work effectively across departments and with external agencies.
• Excellent analytical and problem-solving skills, with the ability to scope work, drive execution, and deliver on deadlines.
• Ability to leverage data to uncover insights and drive strategic decision-making.
• Bachelor’s degree or equivalent experience in Marketing, Business, Operations, or a related field.

DEI Statement

Cybersecurity is a community effort. That’s why we’re committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they’re a cybercriminal, of course.

We’re proud to be an Equal Opportunity and Affirmative Action Employer, and we’d encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.

We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won’t affect your application.

If you require any adjustments or accommodations due to a disability, or any other reason that may help you in your interview process, please let us know by emailing careers@mimecast.com.

Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.