The Marketing Coordinator ensures the seamless day-to-day execution of demand generation initiatives by translating strategic guidance from leadership and the Corporate Marketing Manager into actionable tasks and repeatable execution. The role owns campaign calendars, content production, social media presence, and HubSpot CRM hygiene, ensuring every touchpoint is executed on time, on brand, and supports revenue impact.

Collaborates with: Corporate Marketing Manager, Sales, Product, and Operations teams.

Core Responsibilities

Support administration of HubSpot CRM: assist with configuring pipelines, segmentation, scoring, automated workflows, and reporting dashboards; maintain data integrity.
Plan and execute multichannel campaigns—email, social, paid media, webinars, trade shows—from brief through post mortem.
Coordinate content production, including working with subject matter experts and vendors to develop blogs, case studies, and short-form videos that reinforces the Company's positioning.
Develop and manage social media strategy including social listening and audience engagement: channel specific calendars, creative briefs, posting cadence, community monitoring, and analytics based adjustments.
Build and optimize nurture sequences, A/B tests, and trigger based automations that move prospects from MQL to SQL.
Publish weekly dashboards on traffic, cost per lead, funnel velocity, and social reach; recommend quick win experiments.
Serve as daily liaison to Sales and Product teams to align collateral, launch timelines, and partner announcements.
Coordinate external vendors (designers, videographers, list providers); track scopes, purchase orders, and invoices against budget.
Own event and webinar logistics, including booth assets, registration lists, and follow up sequence

Success Metrics (first 12 months)

* Support campaign execution efforts that contribute to a 25% increase in marketing-qualified leads, with ≥ 30% converting to SQL.

Assist in producing or coordinating at least two inbound and two outbound marketing assets monthly (e.g., blogs, social campaigns, emails), and support delivery as scheduled.
Maintain CRM hygiene with < 2 % duplicate or incomplete records and assist with refreshing dashboards on a weekly basis.* Grow combined social media follower count by 20 % and keep engagement above industry median.

Requirements

Required Qualifications

3–5 years in B2B marketing execution or demand generation roles with measurable lead funnel impact.
Proficiency with HubSpot (or comparable CRM/marketing automation platform) and social scheduling suites.
Strong project management habits and ability to juggle multiple fast moving tasks without losing detail.
Analytical mindset with comfort interpreting channel metrics and proposing optimization tests.
Clear, concise communicator who collaborates effectively with remote teams and outside vendors.
Familiarity with Microsoft 365; basic Canva or Adobe Creative Cloud skills are a plus.
Nice-to-Have: Familiarity with Sandler-style sales engagement and an understanding of data center or hyperscale infrastructure markets is considered a plus.

Working relationship with Corporate Marketing Manager

Receives quarterly strategic briefs, brand governance reviews, and budget envelopes.
Provides monthly KPI snapshots, creative drafts, and campaign retros for continuous improvement and alignment.

Benefits

Choice of comprehensive medical plans (including two PPO-style plans and a HDHP w/ HSA option)
Health reimbursement account (HRA), flex spending accounts (FSA)
Dental and vision plans
Comprehensive medical, dental and vision benefits extended to spouse / domestic partner and dependent children up to age 26
401k with company match and self-directed brokerage account option
PTO including additional paid time off during the last week of the year
Company paid life insurance coverage for employees and their eligible dependents
Short and long-term disability, AD&D coverage
Professional development opportunities, tuition reimbursement and professional licensing assistance
Paid parental leave after one year of employment

We are an EEO/Affirmative Action Employer and participates in the E-Verify program with the Department of Homeland Security. We encourage diversity in our workforce.

Are you ready to challenge yourself and redefine standards in the AEC industry? Apply now and join our award-winning team!

NOTICE TO THIRD PARTY AGENCIES:

DLB does not accept unsolicited resumes from recruiters, employment agencies, or other staffing services. Unsolicited resumes include any resume or hiring document sent to DLB in the absence of a signed Service Agreement where DLB has expressly requested recruitment/staffing services specific to the position at hand. Any unsolicited resumes, including those submitted to hiring managers or other business leaders, will become the property of DLB and DLB will have the right to hire that candidate without reservation – no fee or other compensation will be owed or paid to the recruiter, employment agency, or other staffing services.