Sr. Manager Marketing & Business Development Content

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let’s see what we can achieve. Together.

Summary

The Marketing & Business Development Content Manager contributes to business development by drafting content used to promote the firm and its practices and sectors. The Content Manager will create pitch and proposal materials, capabilities overviews, slip sheets, and brochures. This role will be instrumental in helping the firm articulate its capabilities and differentiators in a way that smartly reflects the firm’s offerings through client-centric content. The position requires strong writing skills.

Location

This position is remote and can sit in any of our US offices.

Responsibilities

• Evolve the firm’s content system to best articulate firm, practice, and sector value propositions. Translate the firm’s stories into scannable, graphic client-centric content.
• Develop content that elevates our brand describing various firm, practice and sector capabilities and including pitch and proposal copy, introductory material overviews (in Word and PPT), slip-sheets, brochures, and case studies.
• Leverage copy and input from practice and sector marketing teams and evolve content to consistently and strongly reflect the firm’s brand. Elevate the marketing team’s ability to tell stories by modeling effective content development and training.
• Collaborate with the Pitch & Proposal team to be sure content development is high impact, leveraging a strong understanding of how content facilitates business development and translates into proposal and pitch material that best positions the firm to win work.
• Collaborate with the Communications team on the firm’s brand strategy and messaging framework, as a resource for and partners in iteratively telling the firm’s brand story.
• Hone a point of view on trends and client preferences for best practice sales enablement tools and brand awareness collateral.
• Influence key stakeholders and peers on best practice content development.
• Guide marketing and business development managers on best practice content development.
• Manage and help develop a system to maintain content and ensure it is kept up to date and is consistent, leveraging tools and resources to facilitate content management to include SharePoint online automated workflow tools (technology), to-be-developed rules and controls (process), the marketing and communications teams and other staff throughout the firm (people) for subject matter expertise.
• Continually apply creativity to writing client centric copy.
• Comfortably apply the firm’s brand playbook, style and voice guidelines when writing content.
• Provides leadership and management to a team of two business professionals to include coaching, mentoring, performance feedback, and professional development to execute on the responsibilities above.

Desired Skills

Self-starter and leader with accomplished critical thinking skills and a thorough understanding of the role value propositions play in a sophisticated global law firm. Demonstrated leadership in amplifying law firms brands through the promotion of capabilities. Requires strong collaboration across marketing, business development and communications team to transform content into best practice that reflects the firm’s brand and each area’s strengths across a spectrum of content assets. Strong writing skills with ability to combine copy writing with design to best convey a message. Good understanding of brand strategy and how they apply to master messaging frameworks and translate to content. PowerPoint design skills and design aesthetic. Ability to multi-task and thrive in a fast-paced environment. Strong communication skills. Proficiency with MS Word/Excel/PowerPoint.

Minimum Education Level

• Bachelor's Degree in Marketing, Communications, Journalism, Business or related field.

Preferred Education Level

• Master's Degree in Business Administration.

Other Education/Certifications

• JD a plus.

Minimum Years Of Experience

• 8 years of Marketing/Business development experience in a professional services environment preferably within a large, global law firm.

Essential Job Expectations

While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:

• Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.
• Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.
• Provide timely, accurate, and quality work product.
• Successfully meet deadlines, expectations, and perform work duties as required.
• Foster positive work relationships.
• Comply with all firm policies and practices.
• Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed.
• Ability to work under pressure and manage competing demands in a fast-paced environment.
• Perform all other duties, tasks or projects as assigned.

Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.

Physical Demands

Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Work Environment

• Remote / Work-from-home

Disclaimer

The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm’s discretion at any time. This job description does not change the at-will nature of employment.

Application Process

Applicants must apply directly online instead of sending application materials via email.

Accommodation

Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact careers@us.dlapiper.com.

Agency applications will not be considered.

No immigration sponsorship is available for this position.

The firm’s expected hiring range for this position is $146,349 - $232,701 depending on the candidate’s geographic market location.

The compensation offered for employment will also be dependent on other factors including the candidate’s experience, skills, educational and professional background, and overall qualifications. We offer a comprehensive package of benefits including medical/dental/vision insurance, and 401(k).

DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Job applicant poster viewing center_.

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