Director of Marketing

We are on behalf of one of our clients, who is looking for a strategic, commercially minded leader to drive our US market development and commercial marketing efforts. This role will play a critical part in expanding our visibility, credibility, and customer engagement within the US biotech and pharmaceutical market.

Key Responsibilities

US Market Development & Commercial Strategy

• Develop and execute strategic marketing and market development initiatives to expand the company’s commercial presence in the US.
• Identify market opportunities, customer needs, and competitive positioning to support business growth.

Demand Generation & Customer Engagement

• Lead targeted demand generation campaigns across digital marketing, events, webinars, and scientific outreach initiatives.
• Develop customer engagement strategies that increase awareness, lead quality, and conversion opportunities.

Scientific Content & Thought Leadership

• Translate complex scientific capabilities into clear, compelling, and commercially relevant messaging.
• Develop high-quality scientific marketing materials, including case studies, technical content, presentations, webinars, and website copy

Digital Marketing & Market Visibility

• Oversee and optimize the company website, LinkedIn presence, email campaigns, and digital marketing initiatives.
• Partner with SEO and digital resources to improve visibility, engagement, and conversion metrics.

Team Leadership & Cross-Functional Collaboration

• Lead and mentor the US-based Marketing Manager with a collaborative, player-coach mindset.
• Collaborate cross-functionally with Business Development, scientific teams, and leadership to support company objectives.

Qualifications

• Ph.D., MS, or equivalent experience in biomedical sciences, pharmacology, drug discovery, or a related field.
• Experience within biotech, pharma, CRO, or preclinical services environments strongly preferred.
• Willingness to travel as needed.