Marketing Manager

Direct Traffic Solutions is a leading 3PL company committed to delivering efficient and reliable logistics solutions. We are seeking a highly motivated and detail-oriented Marketing Director. This role requires a deep understanding of the logistics industry, strong leadership skills, and a passion for innovative marketing strategies.

Responsibilities:

• Develop and implement comprehensive marketing strategies to promote the company services and solutions within the 3PL industry.
• Collaborate with the management team to define marketing objectives, budgets, and KPIs aligned with overall business goals.
• Lead the marketing team in creating compelling content, including LinkedIn posts and media campaigns, to engage target audiences and generate leads.
• Oversee the planning and execution of digital marketing initiatives, including SEO, SEM, email marketing, and social media advertising, to drive website traffic and conversions.
• Manage the company's online presence and brand reputation across various digital platforms, ensuring consistent messaging and brand voice.
• Analyze market trends, the competitive landscape, and customer insights to identify new opportunities for growth and differentiation.
• Stay informed about emerging technologies and marketing trends in the logistics industry, providing strategic recommendations for innovation and improvement.
• Collaborate cross-functionally with sales, operations, and product teams to align marketing efforts with customer needs and business objectives.

Qualifications:

• Bachelor’s degree in marketing, business administration, or a related field

• Minimum of 3-5 years of progressive experience in marketing, with at least 3 years of experience specifically in the 3PL industry.

• a proven track record of developing and executing successful marketing campaigns that drive brand awareness, lead generation, and revenue growth.

• Deep understanding of the logistics industry, including supply chain management, transportation, warehousing, and distribution.

• Strong leadership and management skills, with the ability to inspire and motivate cross-functional teams.

• Excellent communication skills, both written and verbal, with the ability to articulate complex ideas and concepts effectively.

• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.

• Proficiency in marketing automation platforms, CRM systems, and digital analytics tools.

• Creative thinker with a passion for innovation and continuous improvement.

• Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.