Marketing Manager - Digital Marketing Solutions

Marketing Manager - Digital Marketing Solutions

My client is an industry leader in website design solutions that target the healthcare, legal and accounting sectors. They are seeking to hire a Marketing Manager responsible for developing and executing demand generation strategies that drive pipeline growth, improve lead quality, and increase conversion rates. This role requires expertise in digital acquisition, strong analytical and technical capabilities, and a data-driven approach to optimizing marketing performance and scaling growth.

Responsibilities:

• Be an advisor and hands-on as an individual contributor and coach across digital marketing strategies and various verticals
• Build client acquisition plans for ideal client profile; budgets, measurements, targets, etc.
• Interpret strategies to enable marketing managers, writers and designers to seamlessly execute
• Prioritize set goals by confidence and predicted impact and cost
• Create a rhythm of operation; planning, standups, post-mortems
• Conduct A/B/MV testing, cultivate flow and systemize
• Over time improve efficiency by building compounding loops
• Achieve company goals and ensure success by defining objectives and key results
• Prepare reports, monitoring vertical health, strategies and execution
• Enforce tracking standards and sustain quality of data
• Collaborate on lead management and accuracy of forecasts
• Ensure brand guidelines, consent and privacy compliance
• Collaborate with other depts. on product messaging, offers, launches, pitch materials, etc.
• In partnership with Sales, maintain decision logs, playbooks and Service-Level Agreements (SLA)

Requirements:

• Bachelor’s Degree
• Min. 5+ years of digital marketing and/or growth marketing experience with ownership of leads, demand and B2B SaaS conversion
• Experience with funnels and loops required
• DTC experience a plus
• Proven track record of scaling multi-channel acquisitions with efficient Customer Acquisition Cost (CAC) and measurable pipeline impact
• Ability to translate data into decisive action required
• Experience with Power BI and SQL a plus
• Knowledge/Understanding of marketing automation and enrichment tools (Clearbit/ZoomInfo, HubSpot/Marketo)
• Proficient in AI technology, Salesforce and Google Analytics (GA4)
• Proficient in internet operations i.e. cookies/tags, http, performance, DNS, CDNs, etc.
• Exceptional analytical skills and technical aptitude
• Excellent project management and marketing campaign skills
• Strong communication skills

Offering:

• Base Salary $110,000 - $150,000 (based on experience)
• Full Benefits Package, 401K

Direct Sales Recruiting, LLC, (DSR) and DirectHR are National Recruitment organizations partnering with National, Regional and Local Clients to bring qualified candidates a career and a future. DSR offers over 50 years combined Recruitment, Sales and Management experience. We are, along with our clients, an Equal Opportunity Employer and are committed to hiring and supporting a diverse workforce. A M/F/D/V