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Direct Recruiters, Inc.
Direct Recruiters, Inc.

Product Marketing Manager

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

Manager

Tech stacks

Marketing strategies
SEO
Product marketing
+25

Permanent role
5 days ago
Apply now

About Us

Our Client is a trusted leader in engineered bearings, power transmission, and mechanical motion components serving industries ranging from material handling and industrial manufacturing to HVAC, food & beverage and agriculture. Product suite includes:

  • Ball bearings: mounted, insert, thrust and specialty types
  • Roller bearings: spherical, cylindrical, tapered, needle
  • Power transmission components: sheaves, pulleys, couplings, belts, bushings

We’re looking for a strategic, technically capable Product Marketing Manager to own the go-to-market motion for our industrial motion & power transmission busines; from your remote location.

What You’ll Do

  • Craft differentiated product positioning, messaging and value propositions for our bearings and motion component portfolio
  • Lead and execute go-to-market plans for new launches: set timelines, develop assets, coordinate campaigns
  • Conduct competitive analysis, market research and segmentation to inform strategy
  • Develop sales enablement: product briefs, training modules, pitch decks, FAQs
  • Partner with digital/content marketing to build product pages, collateral, SEO and campaign content
  • Collaborate cross-functionally with engineering, supply chain and sales to ensure launch readiness
  • Monitor product performance (revenue, margins, adoption) and optimize marketing strategies accordingly
  • Serve as internal subject-matter expert: train sales, support and channel teams on product features and selling points
  • Solicit and integrate feedback from customers and field teams to influence roadmap and marketing priorities

Qualifications

  • 5+ years of product marketing experience, preferably in industrial, mechanical, or B2B hardware environments
  • Strong technical aptitude: able to translate mechanical/engineering specs into compelling customer benefits
  • Proven track record of managing product launches and marketing campaigns
  • Excellent written and verbal communication skills with ability to craft crisp, differentiated messaging
  • Comfortable working remotely and collaborating across functions and geography
  • Experience in market research, competitive intelligence and analytics
  • Ability to manage multiple product lines concurrently

What Would Set You Apart

  • Prior experience in bearings, motion control, power transmission or automation industries
  • Experience in B2B industrial digital marketing, content marketing, SEO or demand generation
  • Familiarity with channel enablement and distributor-sales models
  • Strong project management skills

Why join us?

  • Fully remote work environment — work from where you are
  • Lead marketing for a technically rich, extensive industrial product portfolio
  • Make meaningful impact: your strategies will directly drive growth and success in mission-critical markets
  • Be part of a collaborative, cross-functional culture that values your voice

If you’re passionate about translating complex mechanical solutions into market-winning stories, and thrive in a role that bridges engineering, sales and marketing — we’d love to connect.

About Direct Recruiters, Inc.

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