Head of Performance Marketing

Our client in the supplement space is hiring a Head of Performance Marketing!

The Opportunity:

As the Head of Performance/Growth Marketing, you will take full ownership of our client's multichannel acquisition strategy, focusing on key product categories, direct response creatives, and strategic budget allocation across all paid channels. You will drive the company's approach to maximizing new customer acquisition efficiently while overseeing the execution and continuous refinement of processes.

Responsibilities:

• Develop and execute a marketing strategy across paid and organic channels, optimizing customer acquisition costs as they scale, while partnering with our client's CMO.
• Continuously refine attribution models and optimize budget allocation based on channel importance.
• Launch high-performing campaigns through ongoing experimentation to maximize ROI.
• Oversee all paid channels, creative direction, and media allocation, ensuring alignment with brand guidelines and performance targets.
• Adapt messaging strategies to market shifts while maintaining core sales and direct response principles.
• Identify and implement improvements in creative assets to boost acquisition results.
• Own data, analytics, and KPI tracking, providing actionable insights and adapting metrics to evolving business needs.
• Manage the multichannel budget and ensure accurate decision-making.
• Lead recruitment, team structuring, and development, setting clear goals and providing coaching for growth.
• Drive cross-functional collaboration to meet acquisition goals, enhance processes, and improve customer acquisition costs (CAC).
• Optimize landing pages and lead effective experimentation to achieve both short- and mid-term success.

Requirements:

Traits:

• You thrive in dynamic environments, adjusting priorities and handling pressure effectively.
• You have a passion for data-driven decision-making and continuously seek out innovative strategies to drive growth.
• You are a creative problem solver who can think both strategically and tactically to achieve marketing goals.
• You’re highly collaborative and can lead cross-functional teams, fostering a results-oriented culture.
• You are adaptable and stay ahead of industry trends, adjusting strategies to meet evolving market demands.
• You have a strong sense of ownership and accountability, taking full responsibility for outcomes and driving continuous improvement.

Skills & competencies:

• 5+ years of proven success in performance marketing, with a strong focus on customer acquisition and direct response advertising.
• Extensive experience managing large-scale paid media budgets across platforms like Meta, Google, and TikTok.
• Expertise in both creative strategy and media buying, including the development of direct response ads that drive measurable outcomes.
• Strong understanding of attribution models, reporting tools (e.g., Triple Whale, Northbeam), and performance analytics.
• Demonstrated ability to lead and mentor teams, setting clear goals and driving high performance across marketing functions.
• Advanced proficiency in leveraging data and KPIs to optimize multichannel strategies and improve ROI.
• Experience with landing page optimization, conversion rate optimization (CRO), and customer acquisition cost (CAC) management.
• Excellent communication skills, with the ability to present data-driven insights and recommendations to stakeholders.