Head of Performance Marketing

Our client in the laundry CPG space is hiring a Head of Performance Marketing!

Key Responsibilities:

Paid Media Strategy:

• Develop and execute comprehensive paid media strategies to drive growth across platforms, with a primary focus on Facebook, Instagram, Google Ads, and emerging channels.
• Allocate budgets effectively, optimize ROAS, and ensure CPA goals are met.

Campaign Management:

• Spend significant time hands-on in Facebook Ad Manager, optimizing campaigns, testing new strategies, and monitoring performance in real-time.
• Identify and implement creative A/B tests to improve ad performance.

Creative Development:

• Work closely with the graphic designer and content strategist to ideate, iterate, and refine ad creatives in Canva.
• Be comfortable using Canva to tweak designs and ensure alignment with brand guidelines.

Analytics & Reporting:

• Analyze campaign performance and provide actionable insights to optimize for growth.
• Present performance reports to leadership, highlighting successes and opportunities for improvement.

Cross-Functional Collaboration:

• Partner with the e-commerce, product, and customer experience teams to align on goals and ensure a cohesive customer journey.
• Collaborate on strategies to improve customer LTV, subscription retention, and overall website conversion rates.

Experience:

• 5+ years in performance marketing, with a focus on DTC e-commerce.
• Proven track record managing and scaling paid media campaigns across Facebook, Instagram, Google Ads, and other platforms.
• Strong creative eye with experience developing and iterating ad creatives.
• Comfortable using Canva for ad design and creative ideation.
• Deep understanding of performance metrics (ROAS, CPA, LTV, CTR, etc.) and the ability to derive actionable insights from data.
• Proficiency with Facebook Ad Manager, Google Ads, Google Analytics, and e-commerce platforms like Shopify or Klaviyo.
• Experience managing or collaborating with creative teams, including graphic designers and content strategists.
• Ability to balance strategic planning with hands-on execution.