Director of Retention Marketing

Our client in the wellness space is hiring a Director of Retention!

What you’ll do:

• Lead all aspects of customer lifecycle marketing with the primary goal of building lifetime value of customers acquired on shopify & marketplaces.
• Oversee all retention efforts across owned and paid channels including but not limited to subscriptions, email, SMS, eCommerce marketplaces, Amazon, paid ads, offline, and website
• Responsible for managing at least one direct report dedicated to tactical execution on retention channels
• Collaborate with cross-functional teams including Growth, Customer Experience, and Operations to ensure alignment across the business
• Be a champion of initiatives that drive up order frequency, AOV and ultimately help us derive more value from every customer
• Oversee and perform customer segmentation analytics (behavioral, attitudinal, demographic) and formulate a strategy and implement tactics to grow LTV through subscription portal optimization, product/brand experience improvements, cross sell, winback initiatives, etc.
• Develop creative assets for retention campaigns, working alongside the content and design team members

Ideal Candidate Profile:

• Minimum 5 years of hands-on experience in lifecycle marketing within a digitally native, consumables brand
• Prior experience leading subscription retention and loyalty at a high-growth, subscription-based CPG brand
• Experience working within Shopify, Email, SMS & Subscription tech platforms
• Data-driven individual with a strong background tracking, reporting, analyzing campaign performance
• Comfortable working in a fast-paced, lean environment
• Ability to operate autonomously without a great deal of hand-holding