DIME Beauty's mission is to create luxurious skincare and beauty products that are clean, effective, and affordable. It is DIME's goal that customers will feel confident in who they are and embrace their skin in all its unique and beautiful stages.

Position Description:

The Influencer Marketing Manager is responsible for helping grow brand awareness and support brand growth goals across both new and returning customers. They lead all aspects of influencer marketing strategy and have a central role in concepting, executing, reporting, and analyzing impactful influencer campaigns and developing meaningful relationships with influencer partners. Additionally, this role will support brand partnerships and owned events pertaining to influencers.

Duties/Responsibilities:

Influencer Marketing

Partner with Director to develop, execute and scale a comprehensive influencer marketing strategy that drives brand awareness, engagement and revenue growth
Identify, engage, and manage influencers across micro to macro tiers and platforms, with a strong focus on Instagram, TikTok, YouTube and emerging social media platforms
Manage campaigns from start to finish, including contracting and negotiations, briefing, execution, asset delivery, and payment for 50+ influencer partners monthly
Fully manage DIME’s influencer campaign tracker daily (updating data regularly, ensuring accuracy, and sharing out on performance weekly) in addition to managing the influencer content library.
Provide actionable recommendations to optimize affiliate, seeding, paid campaigns and conversion rates to align with business goals and incentivize top performers
Own all metrics, analyze campaign performance and maintain daily/weekly/monthly reporting using social listening tool to measure effectiveness of influencer marketing efforts. Provide actionable insights to enhance future initiatives.
Manage the influencer seeding and gifting program
Oversee influencer outreach and relationship management, including organic seeding, paid campaigns, and affiliate initiatives
Partner with team members to leverage ShopMy platform across all influencer marketing efforts
Own influencer marketing budget across all campaigns.
Assist in PR agency influencer activity where applicable.
Stay informed of evolving influencer trends and competitor activity to continuously refine strategy

Brand Partnerships

Partner with Director to cultivate and maintain brand partnerships to drive awareness, co-branded campaigns, and consumer reach
Explore cultural partnerships, sponsorships and events that put DIME in front of their target consumer in meaningful ways

Events & Experiential Marketing

Support Director in planning and execution of influencer brand events (virtual and in-person), including product launches, pop-ups, retail events, and community-driven activations
Collaborate with cross-functional teams and external vendors to ensure brand consistency and exceptional execution

Advisory Board Support

Support Director in member recruitment and management of DIME’s first-ever Consumer Advisory Board

Cross-Functional Support

Collaborate cross-functionally with Brand, DTC, PR and Sales teams to align influencer efforts with broader marketing goals
Partner with DIME social media team to strategize and execute influencer content for DIME social channels.
Work with internal and external paid media partners to strategically leverage influencer content.
Provide strategic input into marketing campaigns, brand storytelling, and go-to-market plans based on influencer marketing insights
Assist in mentoring junior team members, consultants and interns when applicable

Other

Completes assigned training on time
Other duties as assigned

Requirements:

Strong relationship-building and negotiation skills; experience managing influencer contracts
Exceptional organizational and project management abilities with strong attention to detail
Excellent verbal and written communication skills
Strong analytical mindset that can turn insights into action
Ability to manage multiple projects in a fast-paced environment
Passion for beauty, skincare, and digital culture with an open mind

Qualifications, Education, and Experience:

5+ years of experience in influencer marketing—ideally in beauty, wellness, or lifestyle
Bachelor’s degree in Marketing, Communications, Public Relations or related field
Proven track record of building thriving brand communities, affiliate programs, and influencer strategies that drive measurable impact
Deep knowledge of the influencer ecosystem, particularly on Instagram and TikTok
Experience with social listening tools and influencer management programs required

Physical Requirements: