Growth Marketing Manager

JOB DESCRIPTION

Role Summary

The Web Growth team is looking for a growth-obsessed Web Conversion Optimization Manager

to turn visitor data into business revenue. We sit at the intersection of Answer Engine

Optimization (AEO), Personalization, and Conversion to ensure that every visitor is met with a

high-relevancy experience that drives them toward action.

Your primary objective is to increase qualified leads and self-serve sign-ups by leading a

high-velocity experimentation program. We are looking for a pragmatic, AI-literate operator who

uses experimentation as a high-speed vehicle to identify friction, validate insights, and ship

impactful changes. You will be the engine of this process: identifying opportunities in Adobe

Analytics, using Google Gemini to accelerate your creativity, and partnering with Web

Production and Marketing Operations (MOPs) to launch experiments in Adobe Target. You will

also work with Web Production to roll out winning experiences to our web users.

Key Responsibilities

• Lead the Experimentation Lifecycle: Own the end-to-end conversion roadmap. You

are responsible for identifying friction points, developing high-impact hypotheses, and

designing the test plans that move the needle on our core KPIs.

• Drive Leads & Sign-ups: Use A/B and multivariate testing as your primary tool to

maximize self-serve conversions and enterprise lead flow. You focus on "big swings" that

drive growth rather than incremental changes.

• Analyze and Iterate for Growth: Evaluate test results to extract insights and determine

the next best step for the visitor journey. You use these findings to fuel an iterative cycle

of new test ideas, ensuring that every experiment contributes to a continuous engine of

growth and learning.

• Adobe Target Strategy and Execution: Maintain a deep understanding of Adobe

Target capabilities to effectively brief MOPs on easy or complex test setups. While you

partner with execution teams for most tests, you have the expertise to personally

configure high-urgency experiments when necessary.

• AI-Augmented Optimization: Leverage Google Gemini to synthesize complex data,

draft high-converting copy variants, and brainstorm solutions to user friction that

traditional analysis might miss.

• Data Synthesis & Insights: Deep-dive into Adobe Analytics to uncover where the funnel

is leaking. You turn these numbers into actionable stories and briefs that clearly

communicate "the why" to stakeholders.

• Strategic Briefing & Collaboration: You provide the "blueprint" for success. You will

draft the creative and technical briefs used by:

• Web Production: To build pages and components using our CMS building

blocks.

• Marketing Operations (MOPs): To configure, QA, and launch experiments

within Adobe Target.

• Growth Integration: Partner with our AEO and Personalization leads to ensure that

landing page experiences are optimized for new AI search discovery patterns and key

visitor segments.

• Roadmap Management: Prioritize the experimentation backlog in Jira,

balancing business impact, strategic alignment, and velocity.

Candidate profile

• The Growth Operator: 5+ years of experience in Web Optimization, Growth, or

Performance Marketing. You have a proven track record of driving measurable increases

in leads and sign-ups.

• Experimentation Expert: You know how to run a great experiment. You understand

hypothesis construction, test rigor, and audience segmentation; but you value business

results over academic perfection.

• AI-Native Workflow: You are highly literate in AI (Gemini, etc.) and use it as a

force-multiplier to work faster, write better, and think more creatively.

• Analytical Rigor: You are a power user of Adobe Analytics. You can navigate complex

data environments to find the insights that lead to the next winning test.

• Master of the Brief: You have excellent written and verbal communication skills. You

can translate a complex growth idea into a simple, executable brief for Production and

MOPs teams.

• Collaborative Mindset: You enjoy working in a specialized ecosystem. You are

comfortable not "owning" the code or the platform settings, instead influencing outcomes

through excellent strategy and partnership.

• Segment-Aware: You understand that relevancy is the key to conversion. You think

naturally about how to tailor experiences for different industries, personas, and intent

signals.

Working Model & Workflow

• Execution Strategy: You identify the Friction -> Develop the Insight -> Write the Brief.
• Production Partners: Our Web Production team assembles the pages; our MOPs team

manages the Adobe Target platform and QA. Your job is to provide the strategy that

makes their execution successful.

• Initial Term: 6-month contract with a potential for contract-to-hire based on performance

and impact.