E-commerce Marketing Manager (US Market)

E-commerce Marketing Manager (US Market)

Petour Company | Remote (US) — New York or Los Angeles preferred | Full-time

The Role

We're looking for an E-commerce Marketing Manager with a strategic mindset and strong hands-on execution ability. You'll directly own the planning, operation, and growth of our US revenue across both Marketplace (Amazon, TikTok Shop) and D2C (Shopify) channels — reporting straight to our CEO & Co-founder.

What You'll Do:

• Omnichannel & D2C Execution: Directly implement and optimize multi-channel sales strategies, driving simultaneous growth across Amazon, TikTok Shop, and Shopify.
• Performance Marketing: Manage ad budgets and optimize Paid Ads campaigns across Facebook, Instagram, and TikTok; analyze performance data to continually improve ROI/ROAS.
• Influencer Marketing: Build, manage, and scale KOL/Influencer campaigns in the US to drive high-quality traffic to Amazon and Shopify.
• Market & Competitor Research: Continuously track market trends, run product research, and analyze competitor strategy to surface new growth opportunities.
• Team Management & Development: Lead, train, and grow the execution team as it's built out, keeping the group aligned on KPIs and process

What You Bring

• 5+ years of hands-on experience successfully scaling revenue across both Marketplace and D2C models in the US market, in a similar role. Deep US consumer insight — a real feel for howAmerican shoppers behave and buy, not just theoretical knowledge.
• Strong working knowledge of the Amazon, TikTok Shop, and Shopify ecosystems, with a data-driven approach to decisions.
• Proven track record running Influencer/KOL campaigns in the US, with a solid understanding of Meta and TikTok ad delivery algorithms.
• Excellent English communication skills and a decisive, proactive, "get-things-done" mindset — you're comfortable operating with a lot of autonomy. Nice to have: background or strong familiarity with the pet food / pet care industry.

Compensation & Benefits

• Salary: Negotiable, based on experience
• Insurance: Full social and health insurance benefits in line with applicable labor law
• Work environment: A strong marketing budget with full empowerment to run largescale campaigns, in a flexible, straight-to-the-point, results-focused culture Schedule: 5-day workweek, weekends off.
• Occasional ad-hoc calls with global teams, with any working-hour shifts aligned in advance and compliant with local labor regulations

About Petour:

Petour is a fast-growing premium pet nutrition company under Singapore's PETOUR Group, founded in 2023 by tech-savvy pet enthusiasts. Through our two core brands, Bite of Wild and Mr. Vet, we deliver scientifically formulated, high-protein pet food and freezedried treats made in certified facilities with no artificial additives. We've built strong traction across Southeast Asia on the strength of an efficient supply chain and sharp digital marketing — earning real recognition on TikTok and Instagram, with local teams already active in Thailand, Indonesia, Vietnam, Malaysia, and the Philippines. Now we're bringing that same playbook to the US. This is a pioneer hire: our first person on the ground in the US market, kicking off local operations remotely as we prepare for company-led team expansion in the next phase. You'll have real ownership from day one, backed by a strong marketing budget and a leadership team that moves fast.