SEO Specialist

Digital Resource is a full-service digital marketing agency based in West Palm Beach, FL. We partner with forward-thinking businesses to create custom internet marketing strategies. Our solutions have a proven track record in increasing search engine rankings, building social followings, and most importantly, converting leads into real revenue. As an SEO Specialist, you will be responsible for developing and implementing effective search engine optimization strategies to improve the client’s organic search rankings. Your role will involve conducting keyword research, optimizing website content, and staying updated with the latest SEO trends and best practices.

Responsibilities & Duties:
Keyword Research and Analysis:

• Conduct comprehensive keyword research to identify high-performing and relevant keywords
• Analyze keyword performance and make recommendations for optimization.

On-Page Optimization:

• Optimize website content, meta tags, headers, and other on-page elements to improve search engine rankings
• Ensure that the website follows best practices for SEO, including mobile optimization and site speed improvements

Content Strategy and Creation:

• Develop and implement content strategies that align with SEO goals and business objectives
• Collaborate with the content team to create high-quality, SEO-friendly content.

Link Building:

• Develop and execute link-building strategies to improve domain authority and search engine rankings
• Identify and pursue opportunities for high-quality backlinks

Technical SEO:

• Conduct regular technical SEO audits to identify and fix issues such as crawl errors, broken links, and duplicate content
• Work with the development team to implement technical SEO recommendations

Performance Tracking and Reporting:

• Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and other SEO tools
• Provide regular reports on key metrics, campaign performance, and ROI

Stay Updated with SEO Trends:

• Stay abreast of the latest SEO trends, algorithm updates, and best practices
• Implement new strategies and tools to stay ahead of the competition

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, or a related field
• 3+ years of experience in SEO or a similar role
• Proven track record of improving organic search rankings and driving traffic
• Strong understanding of SEO tools and analytics platforms, such as Google Analytics, Google Search Console, SEMrush, and Ahrefs
• Excellent analytical skills and the ability to interpret data to make informed decisions
• Strong written and verbal communication skills
• Ability to work independently and manage multiple projects simultaneously
• Familiarity with HTML, CSS, and JavaScript as they relate to SEO
• Knowledge of on-page and off-page SEO best practices

Position Details:
The SEO Specialist reports to the SEO Manager and works closely with the content and development teams to ensure our SEO strategies are effective. This role is critical in driving organic traffic, improving search engine rankings, and achieving business objectives through effective SEO management. This is a remote position.

Key Responsibilities:

• Conduct Keyword Research: Identify high-performing and relevant keywords
• Optimize On-Page Elements: Improve website content and structure for better search engine rankings
• Develop Content Strategies: Collaborate with the content team to create SEO-friendly content
• Execute Link-Building Strategies: Build high-quality backlinks to improve domain authority
• Perform Technical SEO Audits: Identify and fix technical issues affecting SEO
• Monitor and Report Performance: Track key metrics and provide regular performance reports
• Stay Updated: Keep abreast of the latest SEO trends and implement new strategies to maintain a competitive edge.

Required Licenses or Certifications:
SEO certification (preferred but not required)